The aim of this article is to investigate the meanings constructed around the death of a university center's founder. For this purpose, the culture theory and the social constructionism approach formed the theoreticalmethodological basis. In this qualitative descriptive research, the triangulation of various data collection techniques was utilized and an analysis of the discursive practices was conducted. The reflections presented in this article could serve as a starting point for other researchers who are interested in investigating and constructing new theoretical and methodological reflections on this subject, which is absent from the theory of organizations. If this is the case, the researchers should bear in mind that the death of the founder of any organization takes on meanings that lie on the frontiers between the subjectivity of people and the organizational culture. The death of the founder, in any organization, cannot and should not be studied as something natural to those who have lost their historical reference, incorporating the figure of the hero, embellished with all his symbolism.
imediata do Panótico sofre restrições, a metáfora demonstra a sua contemporaneidade no monitoramento de caminhões por satélite. Isso poderia indicar a necessidade de condicionar a aplicação do modelo ao tipo de vigilância em estudo, ainda que ele tenha se apresentado útil em todos os casos considerados, mesmo quando a realidade se distancia das condições preconizadas pelo Panótico.
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