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About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. A n examination of the "reinforcement theory" of motivation, and the strategies used to implement it.
An important concern to any educator in the Decision Sciences field is the improvement of the teaching of his courses. One factor influencing the effectiveness of the learning process is the textbook chosen and its ability to convey to the student the principles of the subject. The purpose of this paper is to present a survey of the readability of Operations Research and Operations Management books currently widely used at universities throughout the country. The Flesch Reading Ease Score is employed to rank tests based on their authors' writing style. It is suggested that the readability index be considered as one factor in the textbook selection process.
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