No abstract

Although early research suggested that the right hemisphere was dominant for processing faces, more recent studies have provided evidence for both hemispheres being involved, at least to some extent. In this experiment we examined hemispheric specialisations by using a lateralised repetition-priming paradigm with selectively degraded faces. Configurally degraded prime faces produced negative priming when presented to the left visual field (right hemisphere) and positive priming (facilitation) when presented to the right visual field (left hemisphere). Featurally degraded prime faces produced the opposite pattern of effects: positive priming when presented to the left visual field (right hemisphere) and negative priming when presented to the right visual field (left hemisphere). These results support the proposal that each hemisphere is differentially specialised for processing distinct forms of facial information: the right hemisphere for configural information and the left hemisphere for featural information.

In two experiments, we explored the effects of co-occurrence and semantic relationships in the associative priming of faces. In Experiment 1, pairs of computer-generated human faces were presented simultaneously (i.e., they co-occurred) with no associated semantic information attached to them. A significant facilitation effect in the subsequent recognition of these paired faces (priming) was observed. Thus, repeatedly presenting faces together while keeping semantic information to a minimum appears to be enough to produce associative priming. In Experiment 2, the computer-generated faces were associated with semantic information and again presented ipairs. Priming effects arising from co-occurrence and semantic relatedness were observed. The results from these experiments show that semantic relatedness is not the sole cause of the association between faces; co-occurrence plays a crucial role too. This conclusion has significant implications for the current computational models of face processing.

Theoretical analyses of perceptual learning suggest that comparison between similar stimuli aids subsequent discrimination between them. The current studies examined whether the opportunity to compare a target face to other similar faces during a preexposure phase facilitated performance on a matching task. Performance was better when the target face had been presented in alternation with similar comparator faces than if that target had not been exposed before test. Exposure to the target face without comparators, or exposure alternating with dissimilar faces, improved performance relative to the nonexposed control but performance was not as good as when target exposure was given in alternation to similar comparison faces. The effects were not influenced by image changes between exposure and test. It is suggested that exposure to a face in comparison to similar stimuli focuses the central representation of a face on its unique features. In practical terms these results suggest that reliable identification of an individual from their photograph would be improved by viewing that photograph in comparison with photographs of similar people.