Students are now known as the second generation digital native who is very familiar with social media. This generation was born and grew as social media became more established. Massive use in addition to generational characteristics, the COVID-19 pandemic has become an alternative to various purposes in using social media. Excessive use of social media can have an impact on social media addiction. Previous research has shown a lot to do with social media use and addiction to social media. This study uses literature review with a conceptual analysis approach from various sources. By disclosing indicators that can cause students to become addicted to social media. Social media addiction has an impact on personal and intra-personal conflicts. Disturbed sleep patterns, decreased academic achievement, depression, stress, anxiety, loneliness, and self-esteem are all conflict causes for social media addiction. This study opens a gap for further research to reveal the relationship between indicators of the causes of social media addiction with the role of parents, peer influence, and stakeholder policies in preventing social media addiction.
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