<p>It is now evident that technology is progressing at a rapid rate around the globe. Due to the significance of technology, our lives have become entirely digital. Streaming has gained popularity owing to its accessibility, as opposed to viewing television or movies on a huge screen. This presents an opportunity for SVoD services to compete, beginning with practical issues such as the amount of money that must be spent and shifting lifestyle habits. Subscription Video on Demand, or SVoD, is a service that allows anyone to view as many television programs as they choose for a monthly fee. E-WOM is the independent variable, purchase decision is the dependent variable, and brand image and brand trust are the mediating factors. This research distributes questionnaires using a quantitative approach, non-probability sampling, and the snowball sampling method, and is processed with SmartPLS 3.3.7. (Partial Least Square-Structural Equation Model). The total number of Indonesian participants in this study is 148. The findings indicates that E-WOM has a major impact on buying choice, brand trust, and brand image. Additionally, brand image and brand trust have a substantial impact on purchasing decisions. Consequently, E-WOM has a substantial impact on purchasing decisions mediated through brand trust and brand image.<em></em></p>
The Covid-19 pandemic has significantly affected online shopping patterns and accelerated the adoption of online shopping and home deliveries. Online food delivery systems and applications have transformed the way consumers order and consume food, especially during the Movement Control Order by the government during the Covid-19 pandemic. Restaurants and mobility agents such as FoodPanda and GrabFood were heavily reliant on mobile technology during the pandemic to strengthen online essentials from offline services which increased online consumers as well. This study designed the drivers on online food shopping motives towards consumer behaviour intentions among online food delivery customers in Malaysia. Grounded from various streams of literature and scholarly views, this research develops a conceptual model describing the drivers of online food shopping through the propositions of the model utilising Theory of Planned Behaviour and Technology Acceptance Model. Hence, the study also provides a literature overview of the current issue on the pandemic situation on e-commerce and online ordering services in Malaysia as well as discussion and direction for further research.
The performance of public universities will be greatly influenced by leaders' capacity to demonstrate the proper leadership styles under various conditions. This study has improved our comprehension of academics' preferred leadership philosophies. The information has been a valuable addition to the literature on leadership in Malaysian universities. In response, this study intends to evaluate academics' opinions of university leaders' leadership philosophies in the public higher education sector. It makes an effort to evaluate academics' preferences for transformational, transactional, and laissez-faire leadership styles as well as to pinpoint the demographic traits of academics that are strongly associated with their preferred leadership philosophies. Using a judgmental sample technique, data were gathered from selected academic staff members employed by public universities in Malaysia. Selected public universities received 500 questionnaires. The poll received 247 responses from academic personnel, yielding a 49.4% response rate. The respondents are made up of academic staff members at various levels, including professors, associate professors, senior lecturers, lecturers, and tutors. The purpose of this study is to determine the preferred leadership style of academics in public higher education institutions in Malaysia.
The purpose of this study was to look into how job rotation functions as a mechanism for developing leadership in Malaysia's educational system. Since the practise of job rotation is linked to career growth, management of the organisation should put greater emphasis on enhancing job rotation implementation and take into account the development of leadership within the company. In other words, job rotation helps increase employee and organisational effectiveness and production. It aids employees in acquiring new abilities and knowledge, overcoming monotony, and resolving issues with their jobs. It is hoped that by looking at these elements, a thorough grasp of the optimal strategy for starting staff leadership development can be attained. Job rotation is a good choice for developing people for senior roles in the company as well as a tool for identifying high potential personnel. Regardless of work status, participants must have a certain level of daring, be risk-takers, and accept responsibility for this to be successful. The people whose jobs are rotated must regularly perform well. Job rotation puts leaders and leadership to the test. People in the pipeline are trained and groomed for adaptability to display leadership qualities.The ultimate focus of job rotation is succession planning.This study are using descriptive survey to investigate the relationship between motivation, job rotation, skill and knowledge toward leadership skills. Total of 342 set of questionnaire were collected out of 400 respondent. Statistical Package for the Social Science (SPSS) software are use in this project. So, a questionnaire were distributed among employees in education sector. Factors such as motivation, job rotation, skill and knowledge and performance is influence the determinants of leadership skill among employees in education sector were analyzed. This study found a substantial association between motivation, job rotation, skill and knowledge, and performance belief and the drivers of leadership qualities among workers in the education sector. The results of this study may contribute to higher staff morale. This study also suggested that future studies aim for greater sample sizes.
Lately, many kinds of research demonstrate the digital technologies Industrial Revolution 4.0 (IR 4.0) like social media, virtual reality, and augmented realities are vital for future digital tourism. Digital tourism can work across borders, and collaborative work among nations is already growing in recent years. Tourism sector performance contributes to a large part of the Malaysian service economy (The World Factbook, 2019). In 2021, Malaysia has faced an economic crisis and it affects tourism sectors. Moreover, data from the Ministry of Tourism have shown that the number of tourists is decreasing by 1.5% in March 2020. The model specification will assess the most important factors of tourism performance such as the Tangible Heritage and Intangible Heritage that was used by many previous researchers. Using the technique of hybridization this study will improvise the model by adding digital perspectives. The result of this dtudy has indicated that almost all of respondents have a high perception toward tangible digital heritage in Melaka or Penang. This scenario has become a serious issue for the government because Tourism Sector is one of the government's important agendas in the NKEAs through the National Ecotourism Plan. According to the Ministry of Tourism (MOTAC, 2018), the nation's tourism sector is now the sixth-largest contributor to the national economy in 2017. Unfortunately, among all agendas in 21 Action Plans, none of it mentions digital heritage tourism. Hence, the main objective of this study is to adopt a new Heritage Digital Industrial Revolution 4.0 (IR 4.0) Model for National Ecotourism Plan. The findings will help the government in updating the National Ecotourism Plan under NKEAs. Lastly, it will guide the government by understanding the important need of visitors and it can apply to other heritages sites in Malaysia.
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