Private car mobility registers today a high accident rate and around 70% of the overall CO2 emissions from transport were generated by road mode split (European Commission, 2016). Moreover, in urban areas they occur 38% of the overall fatalities from road transport, and 23% of the overall CO2 emissions (European Commission, 2013). As a result, a modal shift of at least a part of passenger transport in urban areas, from private car to sustainable transport systems is desirable.
This research aims to promote sustainable mobility through two mutually reinforcing "main actions": firstly, there is a rewarding Open-Source platform, named as GOOD_GO; secondly, there is the SW/HW system connecting to the wide world of private and/or shared bicycles. Through the GOOD_GO platform Web portal and App, a user enters a so called 'social rewarding game' thought to incentive sustainable mobility habits, and gets access to the second item consisting of a system to disincentive bike-theft and based on the passive RFID technology.
The low-cost deterrent bike-theft and bike monitoring/tracking system is functional to bring a big number of citizens inside the rewarding game.
In 2018, a pilot test has implemented in the city of Livorno (Tuscany, It), and it involved around 1,000 citizens. Results were quite encouraging and today, the cities of Livorno, Pisa and Bolzano will enlarge the incentive system both to home-to-school and home-to-work mobility. The Good_Go platform is an actual M-a-a-S (Mobility-as-a-Service) application, and it becoming a Mobility Management decision system support, jointly with the opportunity of organizing more incentive tenders and rewarding systems types.
Bicycle theft is a prevalent problem in every country around the world and its part of everyday life, especially in urban areas. At the same time, the return of stolen bicycles to their owners is generally very low. This phenomenon decreases bike use in our cities, and population feels it in depth. In Europe, only 14% of SUMP has done the biennial monitoring plan due to the difficulty to recover data: another need of our urban areas is the continuous monitoring of mobility behaviour useful to verify mobility measures impacts. So, the SaveMyBike platform joins a private bike antitheft and identification service with a mobility rewarding system (including all sustainable transport modes) called "Good-Go" to collect great amounts of anonymised data to analyse mobility patterns and to make mobility measures evaluation and to incentive sustainable mobility.
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