When considering how to create and framedesign the market of data, the question of what is an intention behind the raw data has to be raised. Here a concept of Frame is introduced to capture products consisting of a set of components, such as usage, function, data and material representing raw data. A web based system has been developed to explore an effect of the frame. Although the workplace of the web system is not proposing a type of market of data, the findings are showing how framed components relate with others in generating new product ideas.
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