The purpose of this study is to analyze the effects of digital marketing (DM), e-commerce (EC), business sustainability (BS) and financial performance (FP) of Micro, Small and Medium Enterprises (MSMEs) during Pandemic Covid19 in Indonesia. The relationships between digital marketing and business sustainability, e-commerce and business sustainability, digital marketing and financial performance, e-commerce and financial performance, financial performance and business sustainability are investigated. This research is quantitative research with a questionnaire approach. Data processing tools use the SmartPLS 3.3.3 software. The primary data collection method was accomplished by distributing online questionnaires to 120 MSMEs in Banten Indonesia who had experienced the pandemic. The results show that digital marketing had significant effect on business sustainability, e-commerce had significant effect on business sustainability, digital marketing had significant effect on financial performance. However, e-commerce had no significant effect on financial performance, financial performance had no significant effect on business sustainability, digital marketing had no significant effect on business sustainability through financial performance, e-commerce had no significant effect on business sustainability through financial performance. The use of digital marketing has been carried out to increase customer awareness. Marketplace as a manifestation of e-commerce is used as an innovation or change in sales methods.
Adapun tujuan dari penelitian ini adalah untuk mengetahui dan menguji hubungan Growth Opportunity, Leverage dan Firm Size terhadap Cash Holding pada perusahaan Properti dan Real Estate yang terdaftar di Bursa Efek Indonesia periode 2014-2017. Penelitian ini adalah penelitian kuantitatif dan pendekatan deduktif bersifat deskriptif. Jumlah populasi adalah 49 perusahaan properti & real estate yang ada di BEI periode 2014-2017. Teknik sampel menggunakan sampling purposive sehingga sampel penelitian yang memenuhi kriteria sebanyak 31 perusahaan. Metode pengumpulan data menggunakan data sekunder yang berasal dari laporan keuangan sedangkan model analisis data adalah regresi berganda. Hasil penelitian uji F yaitu Growth Opportunity, Leverage dan Firm Size berpengaruh terhadap Cash Holding. Secara individu Growth Opportunity tidak memiliki pengaruh terhadap Cash Holding sedangkan Leverage dan Firm Size memiliki pengaruh positif dan signifikan terhadap Cash Holding. Nilai koefisien determinasi yang dilihat dari Adjusted R2 sebesar 0,256 yang menunjukkan bahwa cash holding dapat dipengaruhi oleh Growth Opportunity, Leverage dan Firm Size sebesar 25,6%, dan sebesar 74,4% merupakan faktor lain yang tidak diajukan dalam laporan penelitian ini.
Tujuan dari penelitian ini untuk mengetahui pengaruh profitabilitas, kebijakan hutang dan likuiditas terhadap nilai perusahaan di Bursa Efek Indonesia periode 2014-2017. Alat analisis data yang digunakan dalam penelitian ini adalah statistik deskriptif dan analisis linier regresi berganda. Populasi penelitian ini adalah industri manufaktur sektor industri barang konsumsi yang tercatat di BEI tahun 2014-2017. Metode penentuan sampel dengan purposive sampling dimana sampel yang didapat adalah sebanyak 8 perusahaan dari 43 perusahaan yang menjadi populasi. Berdasarkan analisis regresi linear berganda, hasil penelitian menunjukkan bahwa secara parsial variabel profitabilitas, kebijakan hutang dan likuiditas berpengaruh positif dan signifikan terhadap nilai perusahaan dan secara simultan hasil penelitian ini menunjukkan bahwa variabel profitabilitas, kebijakan hutang dan likuiditas berpengaruh positif dan signifikan terhadap nilai perusahaan.
Soap is a necessity in the household that is continuously used, so the costs incurred are also quite large. The purpose of this washing soap training is to provide public knowledge especially housewives in Suka Maju Kelurahan in making soaps such as dishwashing soap, floor cleaning soap, detergent, softener and fragrances of clothes that are often used for daily needs, to reduce expenses routinely. This activity also encourages creativity and interest in trying to make them get an extra income. The team worked closely with the community empowerment agency Suka Maju Village,through the village funding program to create an independent,having soft skills community to be able to improve the economy. Activities that lasted for two days showed that public is enthusiastic and understands the workings of making products, as well as succeeding in making products well. T- test results also showed a sig value of 0.003 meaning that there were differences between before the activity took place and after the training.
PAbstract - The purpose of this study is to examine and analyze the effect of Profitability, Company Growth, Debt Policy, and Liquidity towards Dividend Policy on manufacturing companies listed on the IDX in 2014-2017, both partially and simultaneously. This study's method is quantitative descriptive study. These population are manufacturing companies listed on the Indonesia Stock Exchange in 2014-2017, amounting to 156 companies. The sample in this study are 43 companies selected with certain criteria. The statistical method used was multiple linear regression analysis. The results showed that profitability, company growth and debt policy significantly influence the dividend policy. Whereas Liquidity has no effect and insignificant on Dividend Policy. And simultaneously Profitability, Company Growth, Debt Policy, and Liquidity have a significant effect on Dividend Policy. The magnitude of the determination coefficient of 0.161 means that only 16.1% of the Dividend Policy can be explained Profitability, Company Growth, Debt Policy, and Liquidity, while the remaining 83.9% was explained by other variables not examined in this study such as company size and ownership structure. The conclusion of this study is that partially only Profitability, Company Growth and Debt Policy, significantly influence towards Dividend Policy on manufacturing companies listed on the IDX in 2014-2017. Keywords: Company Growth, Debt Policy, and Liquidity towards Dividend Policy
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