The COVID-19 pandemic has led to drastic changes in all spheres of life. In terms of education, the pandemic modified the way of teaching and learning. To meet the demands of new circumstances, the priorities shifted towards the implementation of online technology. Thus, the article examines the peculiarities of changes that happened in the educational sphere due to the online technology implementation. It analyzes the positive and negative aspects of this phenomenon. Based on the results of the survey conducted among educators, the article identifies weak points and challenges that should be overcome in the future for the successful operation of educational establishments online. Besides, it studies a material base and tools available for free use for world educational establishments as well as a problem of creating online groups with an optimal number of students. The purpose of the research is a comprehensive study of transformations happening in the educational process due to the application of online technology tools at the world level.
The relevance of implementing the principles of product safety management caused by the necessity to implement this standard by the Ukrainian enterprises while forming the image of a safe food producer, thereby expressing a serious attitude to the opinion and health of consumers. An equally important effect of the implementation of this standard is the investment attractiveness of the company and the ability to enter the foreign market. Thus, Ukrainian products will be in demand by consumers in the foreign market due to decent quality and affordable prices. Analysis of the prospects for the implementation of the HACCP standard will allow the company to interest the consumer in the purchase of coffee products, reduce the cost of its production, expand its product portfolio and increase distribution channels. The article aims to study the benefits for the company from the application of HACCP, to characterize the process of its implementation and to provide a typical example of real deviations in the designed enterprise models. Methodology: during the study, a qualitative analysis of the existing DSTU ISO 22000: 2007 standard was carried out, as well as the analysis of the existing deviations of coffee production. The scientific significance of the study lies in the fact that, based on the conducted research results, it is possible to develop typical processes for the accelerated implementation of HACCP standards, which in turn will accelerate the intensity of its high-quality implementation. The value of the research is that, based on the implementation of standards for the management of safe coffee products, the consumer receives a quality product, while the state obtains a certified manufacturer and potential exporter.
The main objective of the paper is to develop a system of economic and mathematical models for managing the investment activity of the coal mining enterprise, including improving the principles and methods for analyzing the profitability of investment projects and the optimal allocation of investments. Therefore, the article addressing the following issues: to determine the objectives of investment activity in coal mining enterprises; to systematize and identify statistically significant factors influencing investment activity in coal mining enterprises -affecting investment in coal mines; to form an economic-mathematical model for determining the amount of money that a coalmining enterprise can allocate to investing; to form an economic-mathematical model for determining the enterprises profit as a result of the investment project implementation; -to demonstrate expediency and perspective of the complex of developed model's implementation, to check their practical efficiency; With the help of neural networks, a model was built based on 12 kinds of investment (9 kinds of investments into equipment, capital investment, portfolio investment, intangible assets investments) which are the most typical for a coal-mining enterprise. The method of optimization of investment allocation on a coal mine was developed, which, in contrast to the existing ones, determines the optimal investment volume, which helps to maximize profits for 12 investment models. As a result the method of optimization of investment allocation on a coal mine was developed, which, in contrast to the existing ones, determines the optimal investment volume, which helps to maximize profits for 12 investment models.
У ñòàòò³ äîñë³äaeåíî òåîðåòè÷í³ пèòàííÿ ìàðêåòèíгó òà бðåíäèíгó òåðèòîð³é. Âèñâ³òëåíî гîëîâí³ îñî-бëèâîñò³ фîðìóâàííÿ ìàðêåòèíгîâîї ñòðàòåг³ї ì³ñòà. Çàзíà÷åíî âàaeëèâ³ñòü бðåíäèíгó òåðèòîð³é з óðàхóâàííÿì пîòðåб ìåшêàíö³â òà ñòåéêхîëäåð³â. Дåòàëüíî îпèñàí³ êðèòåð³ї îö³íêè бðåíäà ì³ñòà. Ðîзêðèòî зíà÷åííÿ бðåíäó äëÿ ì³ñòà зàгàëîì. Âèä³ëåíî îñíîâí³ íàпðÿìè, íà ÿê³ ìîaeå бóòè ñпðÿìîâàíà ìàðêåòèíгîâà ñòðàòåг³ÿ з óðàхóâàííÿì îñîбëèâîñòåé ñó÷àñíîгî åêîíîì³÷íîгî ðîзâèòêó ì³ñòà òà éîгî ³ñòîðè÷íèх ³ гåîгðàф³÷íèх îñîбëèâîñòåé. Пðîàíàë³зîâàíî гîëîâí³ îñîбëèâîñò³ пðîìèñëîâîгî ì³ñòà Çàпîð³aeaeÿ зàäëÿ âèзíà÷åííÿ éîгî гîëîâíèх пåðåâàг òà пîòðåб, щî â пîäàëüшîìó äîпîìîaeå ñфîðìóâàòè åфåêòèâíó ìàðêåòèíгîâó ñòðàòåг³ю, ÿêà зàäîâîëüíÿòèìå ð³зí³ пîòðåбè òåðèòîð³ї òà її ìåшêàíö³â. Çðîбëåíî àêöåíò íà âèзíà÷åíí³ гîëîâíèх пåðåâàг òà íåäîë³ê³â, щî äîпîìàгàюòü òà âîäíî÷àñ зàâàaeàюòü пðîñóâàííю ìàðêåòèíгîâîї ñòðàòåг³ї ì³ñòà Çàпîð³aeaeÿ. Ключові слова: бðåíä, бðåíäèíг, ìàðêåòèíгîâà ñòðàòåг³ÿ, òåðèòîð³ї, òåðèòîð³àëüíèé ìàðêåòèíг.
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