The purpose of this study is to find the relationship of service quality, loyalty, trust employee satisfaction and technology acceptance with the effectiveness of electronic customer relationship management. Organizations are introducing internet based technology to make their business convenient for the existing as well as potential customers and through their feedback also manage their performance. The research was conducted in the banking sector of Pakistan and data was collected from over 500 employees and customers including the top five banks of the country. The findings showed that only service quality and loyalty were the significant predictors of E_CRM system effectiveness. It is anticipated that results of this study will not only expand the scope of study for researchers at the academic level, but also may make policy makers and managers to realize the significance of E-CRM. Its implementation will ultimately result in achieving the higher level of customer satisfaction which is imperative in banking sector.
Modelando a efetividade dos sistemas de gerenciamento eletrônico de relacionamento com clientes (E-CRM): evidências empíricas doPaquistão Resumo O objetivo deste estudo é encontrar a relação de qualidade de serviço, lealdade, confiança na satisfação do empregado e aceitação da tecnologia com a eficácia da gestão eletrônica do relacionamento com o cliente. As organizações estão introduzindo a tecnologia baseada na Internet para tornar seus negócios mais convenientes para os clientes existentes e potenciais e, por meio de seus comentários, também gerenciam seu desempenho. A pesquisa foi realizada no setor bancário do Paquistão e os dados foram coletados de mais de 500 funcionários e clientes, incluindo os cinco principais bancos do país. Os resultados mostraram que apenas a qualidade e a lealdade do serviço foram os preditores significativos da eficácia do sistema e-CRM. Prevêse que os resultados deste estudo não só ampliem o escopo do estudo para pesquisadores no nível acadêmico, mas também possam fazer com que formuladores de políticas e gerentes percebam o significado do e-CRM. Sua implementação resultará, em última análise, em alcançar o nível mais alto de satisfação do cliente, o que é imperativo no setor bancário. Palavras-chave: E-CRM; Lealdade do consumidor; Satisfação do empregado; Qualidade de serviço; Confiar em;Modelado de la efectividad de los sistemas electrónicos de gestión de la relación con el cliente (E-CRM): evidencia empírica de Pakistán
ResumenEl propósito de este estudio es encontrar la relación entre la calidad del servicio, la lealtad, la confianza de los empleados y la aceptación de la tecnología con la efectividad de la gestión electrónica de las relaciones con los clientes. Las organizaciones están introduciendo tecnología basada en Internet para hacer que su negocio sea conveniente para los clientes existentes y potenciales y, a través de sus comentarios, también gestionan su rendimiento. La investigación se realizó en el sector bancario de Pakistán y se recopilaron datos ...
ObjectiveThe clusters of participants with a homogeneous psychological make-up can be identified using sophisticated machine learning techniques such as the two-step clustering algorithm. It can also help us to identify the synergistic and additive effects of a range of psychometric variables. The identification of synergistic effect of this clustering of defense mechanism has significant practical implications as they share a certain variance. This study aims to identify the clusters of ego defenses and their relationship with academic performance and mental health outcome in medical students.ResultsThe high achievers scored higher on mature and neurotic defense styles and lower on immature than their counter parts. A higher proportion of medical students in high achievers group had normal scores on depressive symptoms than low achievers. While a majority among low achievers suffered from severe anxiety levels than high achievers group. High achievers scored higher on sublimation, humor, anticipation, suppression, pseudo-altruism, idealization, reaction formation, autistic fantasy, denial, and rationalization.Electronic supplementary materialThe online version of this article (10.1186/s13104-018-3876-6) contains supplementary material, which is available to authorized users.
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