Purpose This study aims to investigate the determinants of cloud computing usage behavior by exploring trust, several trust antecedents, risk perceptions and the direct and mediating relationships of trust and perceived risk on the intention toward the behavior. Design/methodology/approach An online survey was administered to 1,228 cloud technology users. Using structural equation modeling, a proposed framework of 13 factors that have a direct and indirect influence on the usage behavior was introduced and tested. Findings It was observed that the intention toward the usage was influenced by trust and performance expectancy. Additionally, trust was affected by perceived accessibility and perceived technical support. The findings provided evidence on the diminished effect of perceived privacy and the insignificance of the mediating relationship of trust and perceived risk on the intention. Research limitations/implications The study provides multiple implications for researchers by highlighting the concept of trust in this context and enriching their understanding of the relationship between risk and trust. Practical implications The research provides valuable guidelines for service providers toward introducing major concerns and the importance of dependable technical support. Originality/value This study contributes to the cloud computing literature by exploring the effect of perceived technical support on the usage and examining the relationship between trust and risk.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.