The study investigated the influence of national culture on organizational culture of multinational companies in Ghana. A survey of 269 managers was sampled from Accra, Tema, Takoradi and Kumasi. Structural Equation Modelling statistical (SEM) technique with AMOS 24.0 was employed for the study's analysis. It was observed that, high uncertainty avoidance and high power distance cultures of Ghana had significant positive consequence on companies' organizational culture while collective and masculine cultures had positive effect on the companies' culture but were insignificant in their influence-rejecting the stated hypotheses. The findings contribute significantly to the debate on the influence of national culture on organizational culture-especially on multinational research activities. It also suggests for further research to examine the relationship using different measurement scales in capturing the diverse ethnic groups and their respective effects on corporate culture of companies.
Abstract:The paper examined the extent of market orientation on business performance in the multinational service industries in Ghana. It applied the behavioral viewpoint of market orientation measurement using MKTOR scale as a base in eliciting information from eleven marketing managers through in -depth interview while one hundred and sixty-three marketing managers were also surveyed using structured questionnaires. Structural Equation Modelling (SEM) statistical technique was used in analysing the data using Partial Least Square (PLS) software version 3.0. The findings revealed that, customer orientation and competitor orientation have significant positive relationships with business performance of the multinational service companies' activities whereas, inter-functional coordination did not have any influence on business performance. The study contributes to the negligible studies on market orientation measurement as a uni-dimensional construct as well as the limited studies on marketing managers as drivers of market oriented activities in the SubSaharan African countries.
Proliferation of Counterfeit Consumer Products is one of the insistent apprehensions confronting managers and companies in many countries. The current study compared the influence of price and country of origin effects on consumer attitude and purchase intention of counterfeit consumer products in the Kumasi Metropolis of Ghana. The study adopted a positivist research philosophy and a descriptive research design in gathering and analysing the data. A total of 265 respondents was sampled for the study. A Statistical Package for Social Sciences (SPSS) was employed using T -Test statistic as well as the Kruskal -Wallis test in cross examining the demographic features and the study's variables. Structural Equation Modelling statistical (SEM) technique using Partial Least Square (PLS) software version 3.0 was employed in determining the hypothesised relationships of the study. It was observed that, country of origin effect has a superior influence on both consumer attitude and purchase intention than price of the counterfeit products. The results also showed a significant association between level of education and consumer counterfeit products purchased. The findings contribute to the scant empirical studies that compare price factor and country of origin effect on attitude and intention to purchase in a single survey research.
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