Few studies have examined the dynamic capabilities perspective in the context of international new ventures (INVs) and, in particular, toward their marketing activities. Using a cross-country case approach, this article explores the role of stakeholders in the marketing capability-building processes of INVs in Ireland, Sweden, and Denmark. The study reveals that different stakeholders play a critical role in influencing how INVs build their marketing capabilities to respond effectively to the dynamic nature of international markets in which they operate. The results show that different stakeholder groups (allied, cooperative, neutral, and entrepreneur) can influence the learning processes (single-, double-, and triple-loop) of the firm and can determine the nature of dynamic marketing capabilities (incremental, renewing, and regenerative) needed to create and sustain international competitive advantage. Furthermore, "effectuation logic" can explain how entrepreneurs manage and leverage stakeholder relationships in marketing capability processes to cocreate value for the firm. By incorporating dynamic capabilities, stakeholder, and learning theories, this study offers a dynamic, process-oriented model for INV research and provides much-needed qualitative insights into the dynamic capabilities theory of the firm.

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High hopes are invested in a rapid institutionalisation of an enterprise culture in HigherEducation. This has heightened the importance of entrepreneurship education (EE) in most Western societies; however, how values and beliefs about entrepreneurship are institutionalised in EE remains relatively unchallenged. This study applies the lens of the cult, in particular three elements Rituals, Deities and the Promise of Salvation, to reflect on the production and reproduction of entrepreneurship in EE. In doing so, the paper addresses uncontested values and beliefs that form a hidden curriculum prevalent in EE. We argue for greater appreciation of reflexive practices to challenge normative promotions of beliefs and values that compare with forms of evangelising, detrimental to objectives of Higher Education. Consequently, we call for a more critical pedagogy to counteract a 'cultification' of entrepreneurship in EE.

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Purpose The purpose of this paper is to provide a systematic review of the substantial and growing body of emerging market (EM) research. Through assessing the literature an organizing framework is formed to support a nuanced basis for future research and management decisions in EMs. Design/methodology/approach Following guidelines of seminal authors, the authors conduct a systematic review involving both leading field-specific and top-tier international business journals. Findings The empirical context of the literature is outlined showing dominance of studies involving China and India. Seminal contributions are identified based on cross-references in the EM field and citations in international business literature in general. The definitional elements of the most dominant definitions are compiled into an organizing framework. Research limitations/implications Researchers need to acknowledge the distinct contextual setting of specific regions and countries labeled as EMs. This entails considerations into the capacity of current frameworks to lend insights not just on EM contexts but the particular EM context in focus. Practical implications The findings suggest a more nuanced approach to managing activities in EM contexts. The proposed framework encloses the EM category on its distinct dimensions. Each provides a unique basis for managerial decision-making on specified EM activities. Originality/value This paper provides the first systematic review of the ever-growing body of EM research literature to map and assess the existing intellectual territory. Through this, the authors contribute to the development of the existing body of knowledge and form a solid basis for future research.