Since the inception of the "'new" era of feminist scholarship, several constructs have achieved prominence and popularity as explanations of women's behavior. These include fear of success, androgyny, and the notion of a different voice vis-a-vis moral development. It is argued that such popularity is more a political than an intellectual event. Furthermore, the case is made that genre of concepts deters rather than advances the goals of feminist psychology:

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In the context of an associative theory of creativity, the effect of specific associative priming upon incubation of creative performance was studied. 2 experiments were conducted. In Experiment I, using 30 Ss, it was demonstrated that performance on a remote-associate task was enhanced by specific priming. In a 2nd study, using the same method and materials, high scorers (HC) and low scorers (LC) on the Remote Associate Test (a measure of creative potential) were compared in a 2X2X3 factorial design also including 2 levels of priming (some and none) and 3 time relationships (immediate, pre-24 hr. and post-24 hr.). HC Ss performed significantly better than LC Ss, and the effect of specific priming was significantly greater than no priming. The time relationship had no effect. These data lend support to an associative interpretation of the phenomenon of incubation.

Continual word association was studied as a function of Remote Associates Test (RAT) performance, form class, associative hierarchy, and Thorndike-Lorge word frequency. Ss were selected as high creative (HC), low creative (LC), and medium creative (MC) on the basis of their RAT scores. It was found that HC Ss give the greatest number of associations and maintain a relatively higher speed of association throughout a 2-min. period. More responses were elicited by nouns than adjectives, flat hierarchy words than steep, and high frequency words than low. The S and stimulus variable did not interact. Relevance to an associative theory of creative thinking is discussed.