Firms are uncertain about the value of corporate social responsibility (CSR) reporting, which may involve significant costs. What makes them embark on the initiative? This is the first study to explore the voluntary adoption by companies of the world's most widespread framework of CSR reporting-the Global Reporting Initiative (GRI). The GRI case is impressive because it achieved its status in mere 10 years. The inquiry focuses on the role of the firm's institutional environment and identity communicators as drivers of the adoption of the GRI principles as a reputation management tool. The authors use a duration model to test hypotheses with data on 600 top global companies. The findings indicate that competitive and media pressures together with a company's CSR media visibility and CSR publicity efforts are important determinants of GRI adoption. Also, as the GRI framework becomes more institutionalized, companies pick up more information from prior adopters.

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The organisational literature privileges objective performance indicators often selected by researchers. There is scarce research on legitimacy challenged hybrid and micro-organisations and on perceived success under exigent conditions. To fill in this gap, the study, conducted among complementary and alternative medicine (CAM) micro-organisations, explores success as a subjective measure originating from managers' perceptions. For the purpose, it integrates Cognitive Mapping and Multiple Criteria Decision Analysis (MCDA) -a methodological contribution to construct a subjective success framework that can be helpful for contested hybrid microorganisations. Seven factors emerged, of which human capital is recognised as critical while external factors are considered unimportant.

This research explores hybrid micro-entrepreneurs' founding motivations and the transformation of those motivations into visions of success, by applying multiple criteria decision analysis (MCDA). We find that entrepreneurs of hybrid micro-enterprises are driven mostly by noneconomic goals and that those influence their vision of success. The success framework consists of seven indicators (training, professional development, marketing, management, external factors, infrastructures, and organizational aspects). Human capital is perceived as the most important for success -translating the professional motivations for founding. Reversely, external factors, which are usually considered crucial to attain legitimacy, are perceived the least important factors. Given the findings, are hybrid micro-entrepreneurs ready to succeed?