Music has been an important part of Yugoslav society, identity and national consciousness throughout the whole existence of Socialist Federal Republic of Yugoslavia. This article focuses on implementation of Brotherhood and Unity ideology into Yugoslav popular music in 1970s and 1980s of 20th century in wider historical, cultural and political context. Building on wide range of primary and secondary sources (mainly of western, central and southeastern European provenience), that has not been yet used and analysed in depth, it seeks to analyse how state ideology affected Yugoslav music and thus society. The aim of the article is by using comparative analysis and methodology developed by Serge R. Denisoff, bring completely new and yet unpublished view on phenomenon of Brotherhood and Unity ideology and its connection to popular music-put much-needed light on the complicated social and cultural relations between Yugoslav nations through music phenomenon. This topic is very important since state doctrine, national narratives, historical memory affect current and also future development of Ex-Yugoslav regions what is clearly visible on elaborated material.
The paper analyses transformations and possible views of Yugoslav idea/Yugoslavism as an ideological and theoretical concept. The study aims to delimit, understood and conceptualize the notion of all terms which are connected to Yugoslav idea and to conduct an analysis, critique and interpretation of its key concepts with regard to domestic as well as foreign sources (mainly of western historiography, since Yugoslav does not pay too much attention to the topic). Theoretical basis rises mainly from van Dijk, Fairclough and Rabie. The analysis focuses primarily on the Yugoslavism on its ideological level. Could Yugoslavism be an ideology at all, and if so, under what conditions and to whom would it serve? Is it (political) ideology or an idea in this case? The most important task set is a clear categorization of often incorrectly used and subsequently interpreted terms in connection with Yugoslavism. The study offers an insight into the phenomenon of Yugoslavism in its ideological context and offers a definition(s) of this concept. The paper demonstrates huge complexity of the elaborated issue. An important criterion for research was to point out the (incorrect) use of individual terms in connection with the Yugoslav question, which the authors often use without logical justification.
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