Langkawi Island, the first Global Geopark in Southeast Asia, is believed to experience an unstable and sluggish growth rate pattern of domestic tourist arrivals. Hence, to curb the situation from persisting, the main objective of this study is to enhance the destination loyalty through its factors, namely, perceived value, tourist satisfaction, place attachment. The target population of this study is domestic tourists who have visited Langkawi Island. A self-administered questionnaire using google form has been distributed to the respondents who have visited the island for at least 24 hours and staying not more than a year. The 244 data collected were analysed using SMART-PLS version 4.0. Interestingly, this study has verified two parallel mediators, tourist satisfaction and place attachment on the relationship between perceived value and destination loyalty. Focusing on these factors, the study would provide practical strategies and plans for tourism management on this island to enhance loyalty among domestic tourists. Furthermore, it is believed that the findings would assist local business enterprises and tour agencies to grasp continuous benefits from loyal tourists to this island.
This study examines variables in explaining the factors that affect tourist destination satisfaction among local tourists in Langkawi, Malaysia. The objectives of this study include examining the relationship between natural environment and tourist destination satisfaction, examining the relationship between cultural and historical environment and tourist destination satisfaction, and examining the relationship between infrastructure and tourist destination satisfaction. This quantitative study incorporated a convenience sampling technique where the responses were taken from 275 respondents among local tourists in Malaysia through an online survey. Pearson Correlation was used in this research to investigate the relationship between the natural environment and tourist destination satisfaction, the relationship between cultural and historical environment and tourist destination satisfaction, and the relationship between infrastructure and tourist destination satisfaction. The result shows there were high positive relationship between the natural environment and cultural and historical environment with tourist destination satisfaction, while the infrastructure factor has low positive correlation with tourist destinations satisfaction.
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