autores agradecen los comentarios y sugerencias propuestas por los evaluadores anónimos a una primera versión de este trabajo.
PurposeThe purpose of this paper is to validate previous research in ethical branding by testing a conceptual framework on corporate branding using “the conscientious dimension”.Design/methodology/approachThis article tests a framework for conscientious corporate brands (CCBs) by investigating environmental and climate change issues as well as internal and external corporate codes of ethics as CCB dimensions. The empirical context is based upon South African business‐to‐business relationships.FindingsThe findings indicate that four distinctive conscientious corporate brand dimensions exist.Research limitations/implicationsThis current study contributes to the better understanding of and more knowledge on conscientious corporate brand values. Opportunities for future research are provided as the study has explored new aspects of corporate branding.Practical implicationsThis study offers managerial implications particularly for practitioners located in emerging markets such as South Africa.Originality/valueThis study validates the multidimensional nature of CCBs.
The primary research objective of the study was to investigate the perceptions of the social networking practices of businesswomen. A non-probability purposive voluntary sample, followed by snowball sampling, was used to select businesswomen (n = 31) living and working in the Gauteng province for in-depth interviews. Various perceptions of businesswomen of social networking practices were identified. A number of networking challenges that businesswomen experience in their social networking efforts were also identified, as well as the resources they may utilise in order to cope with these challenges. In addition, characteristics essential to successful social networking behaviour, such as respect, integrity and confidence, were identified. Recruiting businesswomen to participate in the study proved difficult owing to their typically full schedules. In addition, it was difficult to ensure a representative sample for the study. Furthermore, owing to the need for a central interviewing point, a coffee shop was selected for this purpose. The nature of such a venue though resulted in disturbances during the interviews, which was disruptive to the process. The study demonstrated that a better understanding of social networking will aid businesswomen with regard to success in their work and personal lives. The study information further provided insight into the specific approach of businesswomen to social network building in the business environment with the objective of excelling in their careers. From a personal point of view, it was concluded that, businesswomen can gain insight into achieving work-home balance through the utilisation of social networks.
SynopsisPurpose: The primary objective of this study was to investigate the networking practices of businesswomen in the Gauteng Province, South Africa. The study of businesswomen's networking practices can provide critical insight into the manner in which networking can assist businesswomen in personal and professional skills development.Problem investigated: An investigation was conducted into the manner in which the concepts of networking and social networking are perceived by businesswomen in Gauteng. The study further investigated the motivation behind businesswomen's networking practices and the contents of their social networks were explored.Design/methodology/approach: A non-probability purposive sample, followed by snowball sampling, was used to select businesswomen for in-depth interviews (n = 31). In-depth interviews were used as a qualitative method to investigate the networking practices of these participants. Findings:The results indicate that businesswomen have various perceptions regarding the concepts of networking and social networking. It was also found that businesswomen include certain types of people in their social networks and that they receive various business and personal benefits when their networking is focused (having a clear objective to networking).Originality/value: These findings provide a background to the manner in which businesswomen perceive networking and social networking. This can serve as a basis for training initiatives to raise businesswomen's awareness of networking and social networking. Aforementioned may also provide insight into the meaning this may hold for them in their work and personal lives (for example, obtaining insight into the manner in which networking can be used to obtain business and personal support). Information derived from this study can further be utilised by businesswomen to assist them in social network development. Conclusion:It was concluded from the study that businesswomen perceive networking and social networking in various ways (for example, that networking is a skill that can be learnt and that social networking is a way in which individuals can develop friendships). It was further concluded that businesswomen derive various business and personal benefits from their networks, and that businesswomen include various kinds of people in their networks, including supportive people and people with similar values. It was also concluded that business contacts can be found in social environments.
La confianza, el compromiso y la satisfacción son identificados como los conceptos más importantes en el establecimiento de relaciones de negocio entre fabricante y proveedor en mercados competitivos. Sin embargo, existe una falta de consenso acerca de cómo estos tres constructos se relacionan entre sí. Este estudio tiene como objetivo comprobar que la satisfacción juega un importante papel como mediador entre el compromiso y la confianza, y si la satisfacción influye en tres resultados importantes de las relaciones comerciales: la cooperación, la coordinación y la continuidad. Se recogieron datos de las organizaciones que forman parte de las 500 empresas más grandes de Sudáfrica a través de entrevistas telefónicas asistidas por ordenador. Los resultados apoyan la propuesta de marco conceptual del estudio, que muestra que la confianza y el compromiso se relacionan positivamente con la satisfacción, y que la satisfacción está relacionada positivamente con la coordinación, la cooperación y la continuidad. Este estudio supone una importante contribución acerca de la comprensión de la red nomológica de constructos de calidad de relación entre proveedor y fabricante. Los resultados apoyan la importancia de desarrollar relaciones de confianza y compromiso, que aumentan la satisfacción, y así afianzar la coordinación, la cooperación y la continuidad de las relaciones comerciales.
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