High levels of active consumer community participation in brand-related communities have been shown to positively influence brand value. To enable marketers to stimulate this important driver of brand success, a large number of studies have been conducted to identify antecedents of active consumer community participation. This paper is the first to summarise and compare these identified antecedents, their direction of influence and the moderating or mediating influences that affect the impact of these antecedents on active consumer community participation. The systematic literature review of 42 empirical studies identifies 68 antecedents of consumer community participation that reflect three main dimensions of consumer behaviour influences in a community setting: (1) community-related, (2) brand-related, and (3) individual-related variables influencing consumer behaviour. The literature analysis reveals that the findings of prior studies are largely consistent, although certain ambiguous results have been obtained. This literature review contributes to the understanding of practitioners and academicians with respect to the factors that stimulate participation in communities, identifies gaps in the existing community participation research and presents directions for future academic research. Previous research has demonstrated that communities that are organised around brands engender a sense of loyalty that leads to the purchase of the brand in the future and to the generation of an oppositional loyalty towards competing brands (e. g., Muñiz/O'Guinn 2001). Empirical research results have supported these claims regarding the positive outcomes from communities for both
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