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As one prominent form of sustainable innovation, eco-efficient services have been promoted as a promising way towards more sustainable societies, but they have not turned into reality as expected. This paper argues that one of the primary reasons for the slow market penetration of eco-efficient services is the mismatch between customers' needs and service providers' offerings. While previous research has predominantly focused upon a variety of aspects of existing or potential eco-efficient service concepts, there is hardly any systematic research on customer needs for innovative eco-efficient services. In order to start bridging the knowledge gap, we investigate such customer needs through the analysis of interview and survey data obtained from over 300 potential customer companies in Finland, most of which operate either in the EU or globally. The paper discusses what kinds of eco-efficient services customers need and on what conditions, and which barriers hinder the use of ecoefficient services by business customers. Finally, we suggest modifications in sustainable service innovations in order to circumvent the present barriers.

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The concept of circular economy has become a catchphrase for describing redesign of economies and industries towards better sustainability. The consideration of consumers holds a prominent role in the concept, yet consumers" concerns and hopes are not well accounted for. This article takes a forward-looking approach to the relationship between consumers and policies on circular economy. It analyses an extensive and systematically collected corpus of European citizen visions on desirable and sustainable futures from this perspective, and compares the outcomes to newly adopted circular economy policies in Europe. The article argues that European policies on circular economy should increasingly connect to energy and climate issues as well as social topics, if they are to build congruence between citizen and policy understandings, and thereby raise public acceptance for the concept.

The Triple Helix concept of innovation systems holds that consensus space among industry, government and university is required to bring together their competences to achieve enhanced economic and social development on a systemic scale. In line with this argument, this article analyses empirically how the concept of circular economy is conceived in the institutional spheres of "industry", "government" and "university". Innovation systems are constantly being reconstructed through knowledge production and communication, which is reflected in how concepts develop in the different spheres. By applying natural language processing tools to key contributions from each of the three spheres (the "Triple Helix"), it is shown that, although institutional backgrounds do contribute to differing conceptualizations of circular economy, there is a substantial but limited conceptual consensus space, which, according to the Triple Helix, should open new opportunities for innovations. The consensus space shared across the three spheres focuses on materials and products and sees circular economy as a way to create new resources, businesses and products from waste. The industry sphere highlights business opportunities on global scale, which are also evident in the government sphere. The government sphere connects circular economy to waste-related innovation policies targeted at industrial renewal, economic growth, investments and jobs. The university sphere, in turn, focuses on production and environmental issues, waste and knowledge, and is rather distinct from the two other spheres. The importance of the differing conceptions of circular economy is based on the logic of Triple Helix systems. Accordingly, sufficient consensus between the Triple Helix spheres can advance the application of the concept of circular economy beyond the individual spheres to achieve systemic changes.