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PurposeThe purpose of this paper is to investigate beliefs about and attitudes toward online advertising (ATOA) among Chinese consumers and the relationship between belief factors, ATOA, and consumers' behavioral responses to online advertising.Design/methodology/approachData were collected from students of a large metropolitan university in China. A total of 202 questionnaires provided usable data and were analyzed using AMOS.FindingsFive belief factors that underlie Chinese consumers' ATOA were identified: entertainment, information seeking, credibility, economy, and value corruption. Information seeking, economy and value corruption were significant predictors of ATOA. ATOA was found to be a significant positive predictor of ad clicking and online shopping frequency.Practical implicationsGlobal marketers would benefit from understanding how consumers from a booming emerging market perceive the internet as a source of advertising. Thus, the study will enable businesses and organizations to use online advertising more effectively and efficiently in their global marketing efforts.Originality/valueInvestigating Chinese ATOA extends current research on ATOA to a distinctly different cultural context and may provide useful implications about expanding business across cultures.

This article introduces the Overseas Internship Experience, a program designed expressly for undergraduate business students who wish to have an overseas experience but are either unable or unwilling to participate in traditional study-abroad programs. The program, in operation since 1996, includes a 6-week supervised summer internship in Oxford, England; a variety of cultural heritage visits; supervised travel to neighboring countries; and substantial opportunity for independent travel. The development and administration of the program are discussed as well as the advantages of the program to its various constituencies, including students, faculty, home and host college, internship sponsor, and future employers. Disadvantages and criticisms of the program are also discussed.

Volunteering, volunteers, altruism, nonprofit organizations,

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