Purpose The purpose of this paper is to evaluate if sudden retail price increases for beef products have affected consumers purchasing behaviors. Little research has been conducted that integrates retail price volatility with subdued food consumption motivations. Prior research about consumers’ meat-purchasing habits and systemic concerns linked to sustainability and animal welfare is limited or de-contextualized. This study also attempts to assess if retail price increases have triggered a change in perception of the meat industry, by looking at specific values related to animal protein production and consumption. Design/methodology/approach This study is based on an inductive, quantitative analysis of primary data obtained from a survey on beef consumption. For convenience and validity, all respondents had to be living in Canada for 12 months, and were at least 18 years old. The choice of country is not trivial. First, access to data were convenient for this study. Second, and most importantly, Canada has supply managed commodities that include poultry and chicken. In effect, Canada produces the amount of chicken it needs. Beef production is vulnerable to market volatility. As a result, demand-focussed market conditions for one often influence conditions for the other. Findings Findings indicate that higher prices have compelled 37.9 percent of the sample to reduce or to stop beef consumption altogether in the last 12 months. Beyond the issue of price, sustainability, food safety and health appear to be significant factors, more so than ethics (animal welfare). Results also show that education can be considered as a determinant for sustainable aspects of beef production when prices increase. Age and gender had no statistical significance on survey results. Some limitations are presented and future research paths are suggested. Research limitations/implications Since the sample in this study was mainly composed of consumers based in Canada, the generalizations of the findings should be approached with some caution. The same research should be conducted with consumers from other parts of the Western world to verify if the results can be generalized. Practical implications This survey help the authors to understand some aspects of beef consumption at retail. Findings of this empirical study have implications for future communications to consumers, in that greater emphasis should be given to the connection consumers have with other nutritional alternatives. Since meat consumption in the Western world is intrinsically linked to culinary traditions, behaviors can be challenging to change. Social implications The economic implications of a rapid adoption of a plant-based diet for the agricultural economy would be significant. However, the reality is that according to many studies of consumer behavior, customers still place a higher value on buying and eating meat than on any other food group. Canada’s relationship with animal proteins has deep cultural roots, particularly during holidays and summertime. Originality/value The present study has given important insights into the determinants of meat consumption reduction, a behavior which could both have long-term economic implications for the cattle and beef industries. This paper provides a deeper insight into some socio-economic factors that contribute to slow erosion of meat consumption reduction, and the effects of higher prices at retail. This is, as far as the authors know, likely the first study of its kind.
With growth in retail sales estimated by industry at 15–25% yr−1, organic food represents the only significant growth sector in Canada's food system. This reality, in combination with mounting evidence that substantial environmental and economic benefits can arise from organic farming adoption, suggests that organic sector development should be a priority for governments. However, organic food remains a marginal component of Canadian agricultural and trade policy. This study was designed to examine the opportunities and costs to the province of Ontario of strategic investment in the expansion of the organic sector. Drawing on existing literature and Ontario land use and production data, the study used an iterative process to identify how the province could reach a target of 10% of Ontario's cropped acres in organic production within 15 years, from the current level of about 1%. We concluded that after 15 years 5343 organic farmers would be producing organically in all major commodities, including 4254 converting farmers entering the organic sector and 600 new entrants to farming. The 489 organic farms reported in 2004 would be included in this total of 5343 because we assume that they all make modest additions over this time period to their existing operations. Organic production would occur on about 367,000 ha of land, and some 1.4 million animals would be reared organically. After 15 years, these farmers would reduce fertilizer applications by about 43 million kg (saving $18.4 million yr−1), pesticide applications by about 296,000 kg active ingredient (saving $9.1 million yr−1), and 7079 kg of growth-promoting antibiotics/medications consumed in animal feed. This 30-point program would require new investments by the provincial government of about $51 million over 15 years. Phase I (first 5 years) costs would total $7.1 million and Phase II (following 10 years) costs $43.9 million. Net program costs would be significantly lower since farmers would have directly saved on inputs and received premium organic prices for most of their goods sold, thereby reducing government costs related to supporting farm finances. Additionally, this program would contribute significantly to reducing the externalized costs of current approaches to agriculture, conservatively estimated at $145 million annually or $2.18 billion over the 15-year life of the program. Not all those costs would be saved within 15 years, but this exceedingly modest investment in organic production, representing only 2.3% of these externalized costs, would generate savings in externalized costs far beyond this one-time investment. Implementation of this plan would allow domestic producers to capture 51% of Ontario's organic consumption, up from the currently low-range estimate of 15%. Organic foods would represent 1.9% of the total food retail market after 5 years and 5.3% of the total market after 15 years.
The focus of this study looks at the motivations and rationale from a national survey of over 7200 Canadians in November 2020 into why they use online services to purchase food. As a result of the global COVID-19 pandemic, food supply chains have been significantly altered. Consumers are purchasing foods with different dynamics, including when they buy in-person at groceries, at restaurants or at food service establishments. Elements of the food supply chain will be permanently altered post-pandemic. The study looks at a specific set of factors, captured in the survey, namely, consumer price sensitivity to the costs of online food purchasing, growing sustainability-related concerns over food packaging and waste, and product sensory experience related to how online purchasing changes from in-person food selection. The end goal, emerging from a case study, is insight into the strategies and preparedness with which CPGs, food services, and retailers can better manage the supply chain in their food product offerings in the post-pandemic era.
In January 2019, the Safe Food for Canadians Act/Safe Food for Canadians regulations (heretofore identified as SFCR) came into force across Canada and brought a more streamlined process to food safety practice in Canada. Food trade and production processes have evolved rapidly in recent decades, as Canada imports and exports food products; therefore it is critically important to remain aware of the latest advances responding to a range of challenges and opportunities in the food safety value chain. Looking through the optics of the recent SFCR framework, this paper places the spotlight on leading domestic and international research and practices to help strengthen food safety policies of the future. By shedding some light on new research, we also draw attention to international developments that are noteworthy, and place those in context as to how new Canadian food safety policy and regulation can be further advanced. The paper will benchmark Canada through a review study of food safety best practices by juxtaposing (i) stated aspirations with, (ii) actual performance in leading Organization for Economic Cooperation and Development (OECD) jurisdictions.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.