In his plenary speech given at the NACADA National Convention in 2003, Chancellor Mark Yudof identified three key features found in institutions progressing toward improved advising services to the student consumer: reduced advisor-advisee ratio, a university-wide characterization of students as consumers of services, and the transformation of advising into a profession recognized throughout the institution. Suggestions for furthering the facilitation of student success include transparent and accurate retention and performance records, institutional evaluation of student success, and a prevailing attitude that each student can succeed.
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