Although ownership is acknowledged to exert a potent influence on various aspects of information processing, the origin of these effects remains largely unknown. Based on the demonstration that self-relevance facilitates perceptual judgments (i.e., the self-prioritization effect), here we explored the possibility that ownership enhances object categorization. The results of 2 experiments supported this prediction. Compared with items owned by a stranger (Expt. 1) or best friend (Expt. 2), those owned by the self were classified most rapidly (i.e., self-ownership effect) in an object-categorization task. To establish the basis of this effect, the processes underlying task performance were interrogated using a hierarchical drift diffusion model (HDDM) approach. Results of these analyses revealed that self-ownership was underpinned by a response bias (i.e., starting point of evidence accumulation). These findings explicate the origin of the ownership effect during object processing. (PsycINFO Database Record

Recent research has revealed that self-referential processing enhances perceptual judgments — the so-called self-prioritization effect. The extent and origin of this effect remains unknown, however. Noting the multifaceted nature of the self, here we hypothesized that temporal influences on self-construal (i.e., past/future-self continuity) may serve as an important determinant of stimulus prioritization. Specifically, as representations of the self increase in abstraction as a function of temporal distance (i.e., distance from now), self-prioritization may only emerge when stimuli are associated with the current self. The results of three experiments supported this prediction. Self-relevance only enhanced performance in a standard perceptual-matching task when stimuli (i.e., geometric shapes) were connected with the current self; representations of the self in the future (Expts. 1 & 2) and past (Expt. 3) failed to facilitate decision making. To identify the processes underlying task performance, data were interrogated using a hierarchical drift diffusion model (HDDM) approach. Results of these analyses revealed that self-prioritization was underpinned by a stimulus bias (i.e., rate of information uptake). Collectively, these findings elucidate when and how self-relevance influences decisional processing.

As we are cognizant of only a fraction of the available visual inputs at any given time, how is information selected for access to consciousness? In particular, does the personal significance of stimuli influence perceptual selection? Given that self-relevant information is prioritized during various stages of processing, here we hypothesized that self-association may privilege access to awareness under continuous flash suppression (CFS). The results supported this prediction. Compared with geometric shapes referenced to either a friend or stranger, those previously associated with self were prioritized in visual awareness. To establish the basis of this effect, the processes underlying task performance were investigated using a hierarchical drift diffusion model approach. These analyses showed that self-prioritization mapped onto both the decisional (i.e., starting value, ) and nondecisional (i.e.,₀) parameters of the diffusion model. The implications of these findings are considered. (PsycINFO Database Record

Recent research has revealed a pervasive bias for self-relevant information during decision-making, a phenomenon termed the self-prioritization effect. Focusing almost exclusively on between-target (e.g., self vs. friend) differences in task performance, however, this work has overlooked the influence stimulus factors potentially exert during decisional processing. Accordingly, based on pertinent socialpsychological theorizing (i.e., Identity-Based Motivation Theory), here we explored the possibility that self-prioritization is sensitive to the identity-based relevance of stimuli. The results of three experiments supported this hypothesis. In a perceptual-matching task, stimulus enhancement was greatest when geometric shapes were associated with identity-related information that was important (vs. unimportant) to participants. In addition, hierarchical drift-diffusion modeling revealed this effect was underpinned by differences in the efficiency of visual processing. Specifically, evidence was extracted more rapidly from stimuli paired with consequential compared to inconsequential identityrelated components. These findings demonstrate how identity-relevance moderates self-prioritization.