RESUMENEl estudio de la adaptación de los inmigrantes al país de destino es una tarea compleja, que exige considerar multitud de aspectos expresados desde la perspectiva socioeconómica en el concepto de aculturación. Frente a esto, la tenencia de vivienda en propiedad supone decisiones a largo plazo, vinculadas con un amplio conjunto de factores que para los inmigrantes expresan el éxito de sus proyectos de inmigración. Por ello, el artículo analiza los procesos de aculturación de los inmigrantes residentes en España mediante el estudio de sus decisiones de tenencia de vivienda en propiedad. Se concluye que ser extranjero reduce notablemente la probabilidad de ser propietario, siendo la variable central que explica las menores tasas de propiedad de este grupo de personas en comparación con los españoles nativos. Los procesos de aculturación de los inmigrantes, aproximados de esta forma, se basarían en los procesos de adquisición de información, que presentarían diferencias relevantes en función de la etnia a la que pertenecen.
ABSTRACTThe study of immigrants' adaptation to host countries is a complex task that requires the consideration of multiple sociological issues encapsulated in the con-
One of the limitations highlighted by the consumer acculturation literature is the lack of empirical research to identify better constructs or indicators of consumer acculturation. In this article, the use of homeownership by immigrants in the host society is proposed as an indicator of advanced consumer acculturation. The decision to own a home by a minority group, such as immigrants, represents a key landmark in the process of adaptation to the new culture and a commitment with the host country's values and culture. The empirical case used is the immigrant population of Spain. The sharp rise in its foreign-born population during the last decade and the significantly higher homeownership rates of natives in comparison with other countries makes the Spanish scenario a relevant case study. The results obtained show homeownership is linked to features associated with highly acculturated consumers. Moreover, the analysis conducted reveals important differences in the way immigrants from different origins advance in their consumer acculturation processes and suggest distinct approaches when marketing to these groups.
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