Effects of visual media on attitudes toward gay men and lesbians were investigated by exposing 3 groups of participants to a brief video. The first group viewed an anti‐gay video. the second group viewed a pro‐gay video, and a comparison group viewed a neutral video. Participants attitudes were measured immediately following the video after seeing the video, participants were contacted by telephone. and their attitudes were again assessed. Participants were not aware of the connection between the follow‐up assessment and the initial video exposure. At follow‐up. participants attitudes were significantly different. with attitudes with the pro‐gay video group being most positive, and those in the anti‐gay video group being most negative.
This special issue of Television and New Media critically examines the ethos of Silicon Valley, imagined broadly, by analyzing its products, discourses, and practices. We argue that, as a technology industry and a cultural force, Silicon Valley’s practices and discourses reflect and produce particular social and economic investments in technology as a tool of empowerment and social change. Overall, the issue argues that the ethos of Silicon Valley privileges disruption over sustainability, sharing economies over union labor, personalized access over public health, data over meaning, and security over freedom. We analyze the ways this ethos extends beyond Silicon Valley itself and shapes the way we think about and act toward labor, security, sexuality, and health. As such, Silicon Valley’s technology products—as well as the way we think about them—affect the social, political, and economic conditions of everyday life.
This article examines mobile health as a venue for disruptive innovation. It theorizes disruption as a discursive strategy and a business model that permeates and constructs Silicon Valley. The current trend toward for-profit privatization of healthcare has been used by Silicon Valley to market and develop mobile health technological solutions to the complex socioeconomic problem of healthcare delivery. The discourse of disruption shapes the mobile health industry’s focus on individualized and personalized solutions to healthcare challenges. The article analyzes mobile health apps and their discourses as a case study through which we can begin to understand disruption’s impact on the political sphere in general and the body politic in particular.
In this essay, I argue that the rise of personal genomics is technologically, economically, and most importantly, discursively tied to the rise of network subjectivity, an imperative of which is an understanding of self as always already a subject in the network. I illustrate how personal genomics takes full advantage of social media technology and network subjectivity to advertise a new way of doing research that emphasizes collaboration between researchers and its members. Sharing one’s genetic information is considered to be an act of citizenship, precisely because it is good for the network. Here members are encouraged to think of themselves as dividuals, or nodes, in the network and their actions acquire value based on that imperative. Therefore, citizen bioscience is intricately tied, both in discourse and practices, to the growth of the network in the age of new media.
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