This paper focuses in the leading pathways for linking university culture and entrepreneurship for achieving a leading position in education and business. Many universities become leading hubs for start-ups and small companies that would later prosper and become the leaders of economy. Moreover, universities become the leaders in innovations and innovative ideas and approaches thanks to the scientific and research base they are capable of utilising. Our results show that in the 21 st century it is important that universities embrace the rules of the modern game that includes digitalisation, commercialisation, as well as globalisation. Thence, it is important to introduce business education to the universities as one of the key courses for the students. Moreover, it makes sense to engage in collaboration with the business sector and support commercialisation of education and research.
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