Logical coherence is one of the most important standards of a persuasive speech. The article investigates the components of coherent mentality in persuasive writing based on the analysis of essay samples. The analysis proves that logical coherence and combination of thoughts provide the reader with certain information which contributes to an easier perception of the message developing trust towards the author and his opinion. In this regard, essays written by students possess a number of errors which hinder the grounded narration of the thought making the essay less persuasive.
The EEG and impulse activity of the neurons of the cerebral cortex and other structures of the brain were studied in the dynamics of hypoxic influence. In the initial phase of hypoxia (2000-6000 m), activation of the EEG and impulse discharge of neurons set in; in this case EEG activation arose earlier and was more pronounced. In the second phase of hypoxia (7500-10,000 m), the EEG changed in the direction of a reorganization of the frequency spectrum from one rhythm to another - from fast to slow activity of the type of delta waves. At this time the impulse activity was gradually suppressed, and the cortical neurons exhibited higher sensitivity to hypoxia and were inhibited earlier than the cells of the hypothalamus and medulla oblongata.
Learning a foreign language should not be viewed separately from learning culture(s) behind it. The ability to speak another language fluently does not guarantee an effective communication with the native speakers of the language. Therefore, culture studies should be made an inseparable part of foreign language courses. The paper calls attention to the need to encompass more cultural components into the EFL curricula. It examines some of the communication problems arising from intercultural ignorance and considers the cultural aspects to be covered and the ways of building cultural knowledge.
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