This study aims to identify cases of new international ventures in theBrazilian sugarcane industry, specifically as regards ethanol production, i.e., companies that are established from start to have an international profile.The paper explores the case of one such enterprise in the light of the theories addressed. In the last few years, a rising number of companies with this profile have appeared. This runs contrary to the main classical theories of internationalization, which present this process as evolutionary.As for the sugarcane industry, it has expanded considerably in recent years, which led many groups to invest in this segment. This study is a descriptive, qualitative piece of research and is based on the case study of a company recently established in this sector. Analyzing the chosen organization and comparing it to the studied theories, the authors concluded that there is, indeed, a type of organization with the profile of a new international venture.
In today's scenario of accelerated globalization, an outstanding case is that of Brazil's sugar and alcohol sector which, quite deregulated, has received considerable foreign investment motivated by the large global demand for ethanol as a source of fuel and by the competitive quality of the domestic product. It is important to underline that even when this sector shows good prospects, these enterprises should have a consistent strategy to enter the world markets with a solid internationalization plan. By using the Case Study Methodology at Brenco, the Brazilian Renewable Energy Company, this paper sought to outline the organization chart of this entity, regarded as an international project, with the aim of identifying the existence of an advanced innovative business model within this sector, characterized by large groups of local enterprises, directed toward the domestic market. Among the main results obtained it is notable that the organization chart is in line with the goal of being a global enterprise and with the target of becoming, by 2015, one of the sector's five largest enterprises.
This study aims to identify cases of new international ventures in the Brazilian sugarcane industry, specifically as regards ethanol production, i.e., companies that are established from start to have an international profile. The paper explores the case of one such enterprise in the light of the theories addressed. In the last few years, a rising number of companies with this profile have appeared. This runs contrary to the main classical theories of internationalization, which present this process as evolutionary. As for the sugarcane industry, it has expanded considerably in recent years, which led many groups to invest in this segment. This study is a descriptive, qualitative piece of research and is based on the case study of a company recently established in this sector. Analyzing the chosen organization and comparing it to the studied theories, the authors concluded that there is, indeed, a type of organization with the profile of a new international venture. Key-words: Internationalization. New international ventures. Sugarcane industry. Brazil.
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