Introduction. The topic is of relevance due to the need to study tourist flows in terms of the geography of tourist trips in order to analyze and compare the directions of the flows. The problem is that the authorities responsible for tourism management in the region and tourism organizations do not always pay due attention to the geography of the tourist flow and to its optimization in terms of the interests of the region itself. At the same time, the identified trends can be taken into consideration in order to improve and increase the efficiency of the tourism industry in the region and when making managerial decisions in the tourism sector. Based on the results of the study conducted, the article characterizes the travel destinations of Mordovian tourists, reveals trends, and proposes measures to solve the identified problems. Materials and Methods. The materials on the development of tourism in the Republic of Mordovia published by the Territorial Body of the State Statistics Service in the Republic of Mordovia for the period from 2010 to 2019 were analyzed; data from the Digital Tourism service run by MegaFon mobile phone operator were also examined. The methods of mathematical statistics employed made it possible to calculate the changes in the relative and absolute indicators of the geography of the tourist flow in the republic over a ten-year period. To identify the geography of the regional tourist flow, the methods of analysis and generalization were used, which made it possible to identify the features of the internal and external tourist flows of people living in Mordovia. Results. An analysis of the dynamics and placement of inbound and outbound tourism has been carried out; the volume of the tourist flow has been considered; the features of the geography of the tourist flows have been considered; the problems that hinder the more effective development of tourism in the republic have been revealed. The measures aimed at improving the efficiency of tourism activities in the region have been proposed. Discussion and Conclusion. The study made it possible to identify the main trends in the geography of the tourist flows of residents of Mordovia, as well as the causes and features of the ongoing transformations. The results of the study can contribute to the elaboration of an effective program for the development of tourism in the republic, to the adoption of productive managerial decisions in the field of tourism in the region, and to optimization of the geography of the tourist flows.
Introduction. Tourism is a dynamic, constantly developing sector of the economy. Tourism economy develops along with the society, recreation and tourism. The purpose of the article is to show the features of the impact of tourism on the national economy using the case of Tunisia. The experience of Tunisia is especially useful for the countries where beach recreation has developed and where the political situation has remained difficult for a long time (Egypt, Turkey, Thailand, etc.). Materials and Methods. The article is based on the statistical data provided by the World Tourism Organization, the World Data Atlas and open Internet sources. The study employed general scientific methods (analysis, synthesis, synthesis, comparison, etc.) and special ones (the methods of mathematical statistics, the graphical method, the comparative method, etc.). Results. For the first time, the article has provided a fairly complete description of the macroeconomic indicators characterizing the level of development of international tourism in Tunisia. The article has analyzed the dynamics of inbound and outbound tourism, discussed the factors affecting the volume of international tourism, considered international tourism expenditures and revenues, which to a large extent have a positive or negative impact on the country’s balance of payments. The trends in the development of international tourism in Tunisia have been revealed and the problems facing the industry have been identified. Discussion and Conclusion. The research has revealed that tourism economy largely depends on the political and economic processes taking place in the country. The current level of macroeconomic indicators of tourism economy in Tunisia lags behind the 2008–2009 figures. The results of the study made it possible to assess the current state of international tourism and make a number of suggestions aimed at increasing the level of development of international tourism in the country. The results of the study can contribute to the development of a program aimed to boost tourism economy in Tunisia, one of the key tasks of which should be that of increasing performance at the macro-level.
Важными задачами организации, занимающейся продвижением туристской дестинации, являются распространение информации о туристском потенциале региона, привлечение новых и повторных гостей. Возрастающая роль социальных сетей в процессах информирования и интеракции с аудиторией, а также изменения в характере восприятия человеком информации в сторону превалирования визуальных данных открывают новые возможности для продвижения регионального туристского продукта. Цель данного исследования-показать важность визуальной составляющей для продвижения туристских дестинаций в социальных сетях, а также определить виды используемого визуального контента и обосновать степень их эффективности в зависимости от восприятия пользователями. Результаты наглядно демонстрируют, что визуальный контент действительно является основой продвижения туристских дестинаций в социальных сетях. Помимо этого в рамках исследования удалось не только определить наиболее часто используемые виды визуального контента, но и выявить, какие из них вызывают наибольший отклик у пользователей социальных сетей. Изучение двух репрезентативных групп позволило определить общие и отличительные черты, формируемые региональными особенностями. Одним из выводов, сформированным в ходе исследования, являются правила, предъявляемые к размещаемому визуальному ряду. Результаты исследования могут быть внедрены в практическую деятельность любой организации по продвижению туристского продукта дестинации. К л ю ч е в ы е с л о в а : визуальный контент, туристская дестинация, социальная сеть, вовлеченность, продвижение.
Introduction. Today, much attention is paid to the study and effectiveness of the tourism potential of the territory. Such territories are regions having a common ethnic identity. In Russia, these are Finno-Ugric federal entities. Geographically, they are separated from each other, but the development of joint tourism products is a doable task. The closest Finno-Ugric region to the Republic of Mordovia is the Republic of Mari El. The object of the study is the tourism potential of the Republic of Mordovia and the Republic of Mari El. The aim of the study is to compare the potential tourism potential of these two Finno-Ugric regions of Russia for the development of tourism. Materials and Methods. The study was conducted on the basis of research published by the academics of National Research Mordovia State University, within the framework of the priority research trach “Fundamental and applied research in the field of Finno-Ugric Studies”. The authors applied the following research methods: comparative geographical, statistical, cartographic, analysis and synthesis, generalization, expert estimates, observations, etc. Results and Discussion. The Republics have an interesting rich cultural and historical potential, on the basis of which tourist routes have been developed both in the capitals and countryside of the region. The tourism potential allows the development of cognitive, cultural, historical, sports, religious, event tourism, etc. The key task for its development in the regions and the effective promotion of the latter in the tourist markets is the creation of a branded or basic route that can serve as the basis for the formation of various tours. The development of such routes allows us to solve the strategic problem of including significant objects showing the region in inter-regional routes. Conclusion. Based on the study and comparative analysis of the tourism potential of the two Finno-Ugric regions, their opportunities for joint tourism activities are evaluated. One of the joint projects could be the development of an inter-regional tourist route that promotes the promotion of Finno-Ugric regions in the tourist market of Russia.
The rich cultural heritage of Finno-Ugric peoples is a self-important and an integral part of Russian and world culture. Tourism makes popular historical, cultural and natural monuments, folk crafts, national cuisine and parts of non-material culture, thus contributing to their preservation and development. Nowadays for many indigenous peoples of Russia (especially those, whose numbers are small) the development of ethnic tourism is an only way to preserve the traditions and customs. For that reason, the development of ethnic tourism, and in particular shaping a competitive tourism in Finno-Ugric regions are highly relevant. The Republic of Mordovia as the national region situated in the center of the European part of Russia has some advantages in the development of regional market of tourism services. The presence of unique heritage of Mordovian national culture, including places of interest, customs of national art crafts, regular events, national cuisine etc., makes ethnic tourism one of the main priorities for the development of Mordovia. The purpose of this study is to define efficient ways for the development of ethnic tourism in the Republic of Mordovia and establish a competitive ethnic itinerary based on the identified criteria for tour itineraries on the present-day market. The research efforts led to the setting up ethnic itinerary “The call of Torama”, aimed at the unification of competitive elements of regional tourism and providing effective sales of the itinerary on the Russian tourist market. The itinerary is a weekend tour. It is based on the objects of ethnic tourism, complemented by the visits to the main attractions of Saransk and areas of the Republic of Mordovia. «The call of Torama» is included in the branded itinerary list of Russia. The experience of the Republic of Mordovia in the formation of a branded ethnic itinerary can be successfully applied in other regions. The article analyzes the strengths and weaknesses of the itinerary and provides recommendations for its improvement.
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