The subject of this research is to look at the attitudes of spa tourists towards complementary medicine and the possibilities of its application within spa services. The aim of the research is to identify certain scientific results that can contribute to the creation of an adequate tourism product. In the research, a prospective study is used and it was done by applying a standardized questionnaire. Testing the correlation of the answers given was examined and shown by the Analysis The Pearson Correlation method. The obtained results confirmed the hypotheses: complementary medicine is a significant component of the sustainable development of health tourism in spa destinations in Serbia, and that the organization of an adequate complementary medicine tourism event can increase tourists' motivation for visits and their significant relation to nature-based tourism, which would significantly affect on sustainable tourism development of spa tourism. The intensification of the growth of awareness among the respondents about the importance of complementary medicine in tourism planning and development is evident, and by providing socio-cultural, economic and environmental benefits, the basic postulates of sustainable tourism development are directly fulfilled.
The paper provides contemporary insight into the issue of the economic impact of sporting events to contribute to the ongoing discussion related to the topic and to provide an interdisciplinary understanding beyond sports management literature. This was achieved by implementing the evaluative bibliometric analysis of papers on the economic impact of sporting events published in tourism journals indexed in the Web of Science in the period 2000-2018 years. In addition to the application of evaluative bibliometric analysis, the research includes a comprehensive annotated review of existing literature on the topic, based on the bibliography that corresponds to the research's predefined requirements. The results of the research confirm Bradford's bibliometric law, while the applicability of Price's bibliometric law was denied. In the context of the event type, findings point out that mega-events, such as the Olympics and the FIFA World Cup, are prevalent themes within this tourism specialization. Finally, Tourism Economics achieved the largest production of papers on the researched topic, however, Tourism Management was found to be most influential tourism journal, along with the most influential paper within this specialism published in the same journal in 2005, by Choong-Ki Lee and Tracy Taylor.
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