Purpose The purpose of this paper is to investigate the effects of values of materialism on cognitive and affective impulsiveness and responsible financial behavior among young adults. Design/methodology/approach A large-scale study (n = 483) was conducted on a sample of young adults 18 to 25 years of age in Croatia. Findings The research found that materialism has no direct effect on responsible financial behaviour (RFB), however, cognitive impulsiveness fully mediates the relationship of all three there three elements of materialism, centrality, success and happiness and RFB. Affective impulsiveness has no effect on the relationship. Furthermore, only materialism as centrality strongly and positively influences cognitive and affective impulsiveness. Practical implications Presented conclusions could be used by policymakers as guidelines for developing educational plans and curriculum to build financial capability and consumer protection among young adults and could be helpful for brand management activities targeting young people purchase decisions. Originality/value This paper’s ultimate purpose is to uncover the mechanism and the power of materialism on impulsiveness and responsible financial behavior. The paper’s originality is established by the focus on the investigation of materialism as an antecedent factor of impulsiveness and by questioning the nature of the relationship between materialism and responsible financial behavior through the mediating effect of impulsiveness.

Financial capability represents an essential competency in the achievement of one's well-being (Johnson & Sherraden, 2007).The field of money management (financial literacy and financial capability) is becoming more and more prominent, both in terms of published research (Goyal & Kumar, 2021) and in the field of policyoriented programmes. Even though the financial capability is being discussed from diverse perspectives (Marchant & Harrison, 2020;

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Purpose: The paper investigates and synthesizes an in-depth overview of national financial education policies and strategies aimed at the young, highlights the best practices, gives recommendations for the most efficient financial education efforts at the national level and the implementation of an efficient financial education policy in Croatia. Methodology: The analysis is conducted as a case study of financial education policies and strategies aimed at the young of the countries that achieved the best results on the OECD PISA test, Australia, the United States of America and the United Kingdom. Results: The examined countries have national financial education policies with similar aims, fields of financial education and strategies of evaluation but, although they are part of the curriculum, the programs are mostly not standardized and financial education efforts towards teachers and parents are not emphasized. Conclusion: To be efficient, a financial education program aimed at the young has to be relevant, customized according to participants’ characteristics, has to relate knowledge to a specific action, has to be longterm, successfully evaluated, standardized on the national level, implemented at a younger age and have a specified aim. Financial education should be considered as an independent subject in formal education.

Obilježja ličnosti smatraju se jednim od relevantnih čimbenika koji utječu na ponašanje potrošača. Stoga, kako bi se ponašanje potrošača moglo jasnije razumjeti te predvidjeti, svrha istraživanja je ustanoviti postoji li povezanost između obilježja ličnosti i odgovornog financijskog ponašanja potrošača. Povezanost je istražena na temelju utjecaja obilježja ličnosti na afektivni i kognitivni aspekt impulzivnog potrošačkog ponašanja, na koje se u radu promatra kao suprotnost odgovornom financijskom ponašanju. Provedeno je jednokratno deskriptivno istraživanje pomoću anketnog upitnika na namjernom, prigodnom uzorku od 483 studenata Ekonomskog fakulteta u Zagrebu. Istraživanje je dokazalo da postoji statistički značajna razlika u stupnju sklonosti impulzivnoj kupovini s obzirom na dimenzije obilježja ličnosti. Uzročno posljedična veza dokazana je između dimenzije Savjesnosti i odgovornog potrošačkog ponašanja, a ustanovljena je i slaba, ali statistički značajna njena povezanost s kognitivnim aspektom impulzivne kupovine. Kod afektivne komponente ustanovljena je statistički značajna povezanost sa Dimenzijama Ekstraverzije i Neuroticizma, dok je kod dimenzije Neuroticizma ustanovljena negativna povezanost sa impulzivnom kupovinom. S obzirom da se do sada navedeni konstrukti nisu empirijski povezivali, ovim konceptom može se voditi prilikom segmentiranja tržišta te prilikom kreiranja aktivnosti usmjerenih ka potrošačima različitih obilježja ličnosti. potaknuti odgovorno te ispraviti i izbjeći neodgovorno potrošačko ponašanje kod mladih potrošača.