According to Kotler, Kartajaya, and Setiawan, there are five components of marketing 5.0: it is data-driven, predictive, contextual, augmented, and agile. This paper uses the case study method to investigate the presence of the 5.0 marketing components in promotional strategies employed by the South Korean popular music industry. The paper explores promotional strategies used by the BTS music group in particular. The group uses the 5.0 marketing method in its promotional strategies, especially in communication with the fans, and such communication thus enters the field of public relations. The case study analysis also indicates the use of data-driven marketing and predictive analytics, which are achieved using artificial intelligence. Additionally, elements of contextual marketing were used to improve the consumer experience, and augmented marketing was utilized to facilitate business, especially for front office staff. Finally, the analysis of BTS's promotional strategies shows a focus on innovation and flexibility, which are elements of agile marketing.
The traditional management is hierarchically organized. The transition from traditional management to process management requires a radical shift in thinking from a command-and-control, personality based, top-down hierarchy to horizontal, process-oriented, team-oriented structure. Business model of an organization, implementing business process management, is realized through a network of processes. The goal of business process management is to systematically improve all processes, espesially core processes. Core processes are work processes that cross functional boundaries, produce an output that is strategically important to the organization's success and are essential for organization survival at market. Very often an organization has a set of busness processes which are improvement candidates. The problem is how to choose the set of processes whose performance improvement will do the best for organization at all. In this paper an approach for evaluation and selection of core processes is presented. The proposed approach is based on process' objects and the three-level hierarchical quality evaluation model.
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