The production of cosmetics has received attention due to the high demand for beauty and personal care items. In contrast, negative interferences are related to this sector, from obtaining the raw material to the final disposal of packaging. This study aimed to identify critical points and opportunities for environmental improvements in the cosmetic industry in southern Bahia based on the principles of Cleaner Production (CP). The methodology used was based on the principles of Cleaner Production proposed by UNEP/UNIDO and the data collection was carried out through on-site visits including consultation to the company’s files. Also was realized a cross-analysis of the study results with elements identified in the literature that allowed the identification and discussion of CP opportunities, as well as suggestions for improvements to the critical points found. The consumption of raw materials and the generation of solid waste were aspects with more critical points. The refuse of material and inadequate destination of solid residues (oil drums, pallets, among others), as well as the replacement of raw materials by alternative and renewable sources, reverse logistics implementation and redesign of the packaging process were the opportunities for improvement aimed. Other critical points were related to the consumption of water, energy and generation of atmospheric gases. The suggested proposals can promote the reduction in material waste, rework and productivity gains. In addition, they serve as a subsidy and direct environmentally actions more appropriate, once the "clean beauty industry" seems to be a growing trend and a business opportunity, as well as can be requested by environmentally responsible customers in some moments.
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