Faces are difficult to recognize when viewed as negatives [Galper (1970). Recognition of faces in photographic negative. Psychonomic Science, 19, 207]. Here we examined the contribution of surface properties to this contrast effect, and whether it is modulated by object category. We tested observers in a matching task using faces or Greebles, presented with or without pigmentation. When stimulus pairs were shown with mismatched contrast (e.g., positivenegative), there was a decrement in performance. This decrement was larger when the stimuli were shown with pigmentation, and this difference was more pronounced with faces than with Greebles. Overall, contrast reversal disrupts the recognition of both faces and objects to a greater degree in the presence of pigmentation, suggesting that surface properties are important components of the object representation
Deciding how to label an object depends both on beliefs about the culturally appropriate name and on memory. A label should be consistent with a language community's norms, but those norms can be used only if they can be retrieved.Two experiments are reported in which we tested the hypothesis that immediate prior exposure to familiar objects and their names affects how an ambiguous target object is named. Exposure to a typical instance of one name category was pitted against exposure to one or two instances from a contrasting category. When the contrast set consisted of a neighbor of the target, naming was usually consistent with the contrast category. This effect was reduced when a typical instance of the contrast category was also exposed. In Experiment 2, the exposure set was varied to include conditions in which either the neighbor or a prototypical instance was paired with an instance dissimilar to the target. The results suggest that all recently exposed objects affect name choice in proportion to their similarity to the target.
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