Purpose Realising the sustainable development goals (SDGs) will require substantial efforts from both governments, businesses, civil society and academic researchers. This paper aims to discuss the contributions that the international business (IB) discipline can make to promoting the SDGs. Design/methodology/approach The paper is conceptual. Findings The authors argue that IB can contribute to promoting the SDGs, given IB’s expertise on the multinational enterprise (MNE) and knowledge that is relevant to the international dimensions that most SDGs have. However, paradigmatic features of IB such as a focus on firm-level financial performance and on the MNE as an organisation, and dominance of quantitative methods, may presently restrict the discipline’s contributions to the SDGs. Originality/value The authors present a set of recommendations for IB research on the SDGs, many of which imply an extension of the boundaries of the current IB paradigm.