A imagem que o consumidor tem de um produto influencia fortemente sua decisão de compra. É através dessa imagem que ele vai pensar no produto, durante seu processo de decisão. Conhecer detalhadamente a imagem que determinado público desenvolve de um produto é uma ambição dos pesquisadores de Marketing. Essa pesquisa valida um dos procedimentos visando à geração de um instrumento poderoso e de fácil aplicação para configurar a imagem de produtos (TCIP - Técnica de Configuração da Imagem de Produtos). Primeiro foram identificadas e organizadas as principais idéias que formam a imagem do Telefone Celular para um grupo de estudantes universitários. Depois testou-se a validade do procedimento adotado. O procedimento mostrou-se válido e confiável.
The problem and the solution. This article explores and describes Brazil within the transitioning contexts of economic, political, and sociocultural growth and development. Although major components of its economy participate in the global marketplace, significant portions of its population live in poverty, poor health, and illiteracy. Its history includes a colonial past marked by the use of slavery, gross inequalities between races and in educational opportunities, uneven development of the economy, and prevailing race-oriented political parties—all of which play an influential role in the emergence of human resource development as a national need and priority. These imbalances are being addressed through the actions of multinational corporations, labor unions, educational institutions, and governmental agencies. Through the analysis and synthesis of available literature and data, the national human resource development needs, goals, and strategies pertinent to this transitioning society in the developing world are explored.
One of the most important concerns for organizational communication managers is the management of the organizational image created by its diverse publics. Based on this image consumers make their choices, when they have needs to fulfill and the public develops goodwill or reluctance toward the organization, considered as a social entity. It is even based on this image that the public will establish contact or pursue transactions with the organization, or not. How can one know, in the most approximate way, how its diverse publics see the organization? How can the most convenient image be built to reflect the real organizational mission and its best efforts to accomplish these goals? This paper reports the development of a research method to evaluate the image an organization forms in the eyes of a given public. The intention was to develop an easily applicable method which could be used as a permanent tool to evaluate organizational communication actions towards the generation of the best possible image. The method was developed in several research works, where each step was tested to improve the composing techniques. The overall aim was to generate a graphic map exposing the average image seen by a certain public, thus helping the communication manager's future decision making.
A presente pesquisa tem como tema o processo de Desenvolvimento de Novos Produtos, incluindo uma análise do gerenc iamento de novas ofertas em três empresas do segmento de acessórios plásticos para móveis e um estudo comparativo da prática destas organizações com a análise da literatura. A manutenção de um processo planejado na implementação de novos produtos constitui uma importante ferramenta gerencial capaz de orientar as ações de desenvolvimento com mais segurança e eficiência. Assim, a geração de idéias, seleção de idéias, posicionamento estratégico do produto, análise comercial, desenvolvimento do produto, teste de mercado e comercialização formam um conjunto de ações que, se bem elaboradas, fundamentam um processo capaz de orientar melhor as decisões de implementação de um novo produto.
Discomfort in the hospitalised patient continues to be one of the healthcare system’s greatest challenges to positive patient outcomes. The patients’ ability to focus on healing is impaired by discomforts such as pain, nausea and anxiety. Alternative, non-pharmacological therapies have shown to be effective in reducing discomfort and managing pain, complementing analgesic agents and optimising pain therapy modalities. This multi-cycle project is aimed to assess the effect of alternative therapies on inpatient, progressive care patients who reported discomfort or little to no relief in discomfort from prescribed analgesics and adjuvant agents. In the first Plan Do Study Act (PDSA) cycle, patients who reported discomfort were offered aromatherapy or visual relaxation DVDs. In the second PDSA cycle, patients were offered a comfort menu that consisted of multiple alternative interventions such as aromatherapy, ice or heat and ambulation. During each cycle, participants completed a survey measuring comfort levels before and after patient-selected alternative intervention(s) were administered. In the first PDSA cycle, 88% of patients reported an increase in comfort level after the intervention, and 97% reported an interest in using alternative therapy again. In the second PDSA cycle, 47% reported increased comfort, and 89% indicated a willingness to try alternative therapies again for improvement of comfort level. Overall, the quality improvement project increased the level of comfort reported by hospitalised patients, creating a gateway to comfort with less emphasis on prescribed analgesic medications.
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