Purpose
The purpose of this paper is to find out the extent to which governments of the Gulf Cooperation Council (GCC) countries play a moderating role in the relationship between entrepreneurship and economic growth.
Design/methodology/approach
The study uses a 10-year time series (2006-2015) for six GCC countries: Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and United Arab Emirates. Secondary sources of data were collected from The World Bank database, general available statistics on the GCC, the Global Entrepreneurship Index from the Global Entrepreneurship and Development Institute (GEDI) and the Global Entrepreneurship Monitor (GEM) database.
Findings
Results indicate that governmental support has a significant moderating effect on the relationship between entrepreneurship and economic growth in the GCC. Furthermore, the strongest indicators of entrepreneurial investments in the Gulf have been found to be risk capital and high growth, which indicate a rapid growth in entrepreneurial investments. The lowest scoring indicators were found to be technology absorption and innovation process.
Research limitations/implications
Despite the necessary measures taken to assure standard results such as testing data validity, care should be taken when generalizing the research results mainly because the time series of the study (2006-2015) could have been affected by the International and Financial Crisis, though the study has taken this into consideration.
Originality/value
This study has clarified the significant role of GCC governments in moderating the relationship between entrepreneurship and economic growth. Thus, the findings of this study are important because they help the GCC governments recognize their significant role and hence to utilize this role by supporting new and existing entrepreneurs particularly through regulatory quality, risk capital, technology absorption and process innovation. Furthermore, this study proves the extent to which entrepreneurship can help enhance the GCC economic growth, hence elaborating the importance of the sustainable resource, such as the human capital, in achieving diversification of sources to move from an oil-based to a more diversified economy.
Purpose: This research is aimed at assessing the impact of neuromarketing advertisements on children. This is carried out by establishing the two types of effects that can occur as a result of neuromarketing advertising: intended and unintended effects. Design/Methodology/approach: The researcher intends to use a quantitative approach. Findings/expected outcomes: Findings will shed the light on which factors (intended vs. unintended) have more power on children. Based on that, conclusions, recommendations will be established and raised to concerned parties. Practical implications /social implications: Children are the most impressionable sector of our society. By performing this research, neuromarketing can now have the chance to prove that it can be used for the greater good if in fact proven to have more power as an intended effect advertising tool to aspire change. Originality/Value: The research present the literature review and a conceptual framework to assess those effects on children in the context of neuromarketing. These effects have not been tested in the context of neuromarketing as well as their collective impact on those children.
Keywords: neuromarketing, advertising, intended effects, unintended effect, children
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