Accommodation saturation is transcendental in island destinations; especially when we include it in the sustainability paradigm. A coastal tourism area is considered saturated when tourists feel the area is overbuilt. This can lead to unpleasant experiences that decrease tourist satisfaction—diminishing the competitiveness of the destination. This issue is especially relevant in insular areas. However, estimating optimal levels of accommodation density is complex, with many conceptual, methodological and operational controversies. Moreover, there is a lack of measurement data and assessment standards at the micro-local scale. The main objective of this paper is to analyse tourist accommodation density because it is commonly used to measure the level of saturation in urban coastal tourism areas. The intention is to identify from the perspective of overtourism, the weaknesses of using tourist accommodation density as a parameter to assess the urban saturation of coastal tourism areas located in the destination, the Canary Islands, Spain. A systematic method of observation and interpretation is employed to examine the use of density indicators and assess their efficiency. The main conclusion is to determine the optimal accommodation density. In order to achieve this, we must consider more than just the pressure and condition indicators; we also have to examine other related responses to the behaviour of the demand and, more specifically, the level of satisfaction of the tourists. The objective of this work is to evaluate the weaknesses of using tourist bed places as an indicator of the level of saturation in a coastal tourism area.
Purpose -The quality of tourist accommodation establishments is a recurring theme in public strategies for planning and managing tourist destinations. The applying standards as a way to achieve quality. This strategy consists of legally regulating a series of minimum physical standards by using measureable parameters, as well as the desired characteristics or levels of amenities, which vary according to the type of provision required. The purpose of this study is to analyze the strengths and weaknesses of applying strategies that regulate standards for accommodations in coastal tourism areas in the Canary Islands (Spain).Design/methodology/approach -The authors used an explanatory case study methodology. An "intercase" comparison has been chosen, because the object of analysis (public policy applying tourism standards) has changed over time; furthermore, a content analysis approach was selected so that the subject of this research is the process of implementing this kind tourism policy. The result is a systematization of the process in stages.
Purpose The purpose of this paper is to analyse the potential benefits of identifying homogeneous territorial units of the urban-tourism space at a local scale. Design/methodology/approach The territory is an essential variable for designing tourist activities adapted to the characteristics of each urban-tourism space. However, your consideration presents a series of problems, including the lack of alphanumeric, microscale, georeferenced statistical information. The territorial segmentation of the tourist accommodations supply is approached as a methodology, a technique and an instrument that can be used to apply marketing strategies in coastal tourism areas. Findings One of the most important results is that territorial segmentation is a methodology and technique that can mitigate this issue because it is well-suited to defining spatial patterns of tourist behaviour through the delimitation of territorial units that have a certain degree of homogeneity. Originality/value The idea of territorial segmentation is the ideal technique for understanding tourists and their behaviour in the territory by integrating all the variables that intervene in a trip, the different aspects of the destination and data regarding tourist behaviour, allowing them to be understood at the greatest level of territorial disaggregation and making it a good tool for public and private actors, capable of facilitating intelligent decisions in strategic territorial planning and in defining the marketing approach of tourism companies.
El alquiler vacacional de los establecimientos extrahoteleros se está consolidando como una modalidad de alojamiento turístico en las áreas de litoral de las Islas Canarias (España). Sin embargo, la normativa canaria prohibe expresamente que este tipo de arrendamiento vacacional de temporada se desarrolle en suelos calificados con uso turístico. De esta manera, esta prohibición utiliza el instrumento urbanístico de la clasificación o zonificación de usos y actividades como barrera para la implantación de este tipo de actividad turística específica en áreas turísticas. En consecuencia, se limita en unas áreas concretas del territorio canario una tipología reconocida de modalidad extrahotelera, presumiendo conflictos entre los actores implicados e incompatibilidades de compleja justificación. El principal objetivo de este trabajo es analizar las causas y efectos de esta limitación territorial. Para ello se ha optado por el enfoque de análisis de contenido o de correlato, de modo que el sujeto de observación de la investigación ha sido el proceso mismo y sus diversos momentos temporales, profundizando en el conjunto de elementos estructurales que han conformado al conflicto (causas, componentes, objetivos y acciones). Palabras clave: Alquiler vacacional; área turística de litoral; conflicto; clasificación del suelo turístico; planeamiento urbanístico.
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