A key mechanism behind preferential processing of self-related information might be an early and automatic capture of attention. Therefore, the present study tested a hypothesis that one’s own face will attract bottom-up attention even without conscious identification. To test this, we used a dot-probe paradigm with electrophysiological recordings, in which participants ( N = 18) viewed masked and unmasked pairs of faces (other, self) presented laterally. Analysis of the sensitivity measure d ′ indicated that faces were not consciously identified in the masked condition. A clear N2 posterior-contralateral (N2pc) component (a neural marker of attention shifts) was found in both the masked and unmasked conditions, revealing that one’s own face automatically captures attention when processed unconsciously. Therefore, our study (a) demonstrates that self-related information is boosted at an early (preconscious) stage of processing, (b) identifies further features (beyond simple physical ones) that cause automatic attention capture, and (c) provides further evidence for the dissociative nature of attention and consciousness.
The implicit self-recognition process may take place already in the pre-attentive stages of perception. After a silent stimulus has captured attention, it is passed on to the attentive stage where it can affect decision making and responding. Numerous studies show that the presence of self-referential information affects almost every cognitive level. These effects may share a common and fundamental basis in an attentional mechanism, conceptualized as attentional bias: the exaggerated deployment of attentional resources to a salient stimulus. A gold standard in attentional bias research is the dot-probe paradigm. In this task, a prominent stimulus (cue) and a neutral stimulus are presented in different spatial locations, followed by the presentation of a target. In the current study we aimed at investigating whether the self-face captures, holds and biases attention when presented as a task-irrelevant stimulus. In two dot-probe experiments coupled with the event-related potential (ERP) technique we analyzed the following relevant ERPs components: N2pc and SPCN which reflect attentional shifts and the maintenance of attention, respectively. An inter-stimulus interval separating face-cues and probes (800 ms) was introduced only in the first experiment. In line with our predictions, in Experiment 1 the self-face elicited the N2pc and the SPCN component. In Experiment 2 in addition to N2pc, an attentional bias was observed. Our results indicate that unintentional self-face processing disables the top-down control setting to filter out distractors, thus leading to the engagement of attentional resources and visual short-term memory.
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