In this paper, an algorithm was proposed to define the integral quality coefficient of real estate (on the example of office centers) according to a property tree in the framework of qualimetric modelling. The aim of the paper is an attempt to apply qualimetric methods to evaluate the investment attractiveness of real estate property.
When building a qualimetric model, information about the current state of the real estate market was gathered, and a survey of brokers and tenants of office centers was conducted to determine the quality of the selected properties. Scales which were developed to measure simple features of the real estate and evaluate the main price forming factors are presented.
The researchers proposed a model that takes into account the most essential characteristics of office real estate to determine rental rates and the rate of return on investment capital.
When studying the development of the modern consumer market in Russia, a large number of low-quality goods and services remains constant. All this is fixed, despite the significant amount of domestic and international standards of the market system of accreditation and certification of the production processes of goods and services that are used in our country. It casts doubt on the feasibility of using quality management systems in Russia based on ISO 9000 due to their low efficiency. This requires the creation of a more advanced quality management system and the introduction into everyday practice of an effective mechanism that excludes the possibility of low-quality goods and services appearing on the markets. Based on systematic analysis of the reviewed literature the paper shows that organizations are not interested in providing consumer goods with the required quality, and the costumer himself cannot get an objective view of the real quality of the goods or services offered to him. The paper shows the need to create equal information conditions for all market participants from producer to consumer to optimize quality management systems. In conditions of the transition to digital economy concepts, the economic practice proves the effectiveness of the “Distributed registry” technology application. The possibility of falsifying information is extremely difficult. It is the basis for solving the problem of reducing transaction costs and, as a consequence, the management mechanism formation within the quality management systems.
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