he customer of an aesthetics institute looks for a welcoming and safe place to be taken care of. The establishment of a friendly atmosphere and normal flow of procedures inside the beauty institute as well as providing personalized services play a major role for customers. The personality of the aesthetician and interpersonal relations based on kindness, politeness, stability, humor and dialogue are fundamental virtues for professional success. An organized customer list, recording and keeping personal data of the customer according to current legislation are helpful in solving the customer’s problem properly. The social media, advertising and marketing skills are useful for aestheticians. Strategies that look for innovative and improved ways to meet the clients’ wishes and needs are creative and potent. An aesthetics business has to choose a marketing strategy in order to be competitive. Owners of aesthetics institutes need to put their businesses in the center of special marketing procedures. In addition, adapting to his/her needs according to their sex, age and socioeconomic level is important. Personal hygiene and professional appearance of the aesthetician is equally important.
Este artículo aborda el potencial de innovación del diseño paisajístico en destinaciones turísticas maduras del Mediterráneo, especialmente en relación a su contribución a la creación de un nuevo imaginario así como también a la configuración de criterios sostenibles con el fin de mejorar entornos consolidados turísticamente. Se estructura en dos partes: La primera trata la intensa relación entre el Paisaje y el Turismo. La segunda se centra en la evaluación de los resultados de la investigación desarrollados en el marco del Máster en Paisajismo, UPC, en los territorios de la Costa Brava, Cataluña, España y Languedoc, Francia. Los trabajos presentados exploran los protocolos del desarrollo de un imaginario turístico sostenible basado en la identidad y el potencial natural de estos paisajes en relación al desarrollo de un proyecto de turismo holístico que involucra el paisaje no como fondo sino como un producto turístico en sí. Las experiencias incluyen aproximaciones que relacionan el ya existente desarrollo de la costa con la zona agrónoma “interior”, específicamente denominada “segunda costa”.
The aim of this study is to present the role of corticosteroids in aesthetics. To begin with, the actions of corticosteroids are analyzed as well as their adverse effects, their classification and methods to avoid possible adverse effects when they are used topically. The use of corticosteroids in aesthetics is limited because of their variety of pharmacological actions. Corticosteroids affect almost every system of human body even if they are used topically, so they must not be considered as moisturizing or soothing products, but as medications with specific properties, indications and contraindications. Their administration is always on medical prescription, at a certain dose and for a specific period of time, even for local application on the skin. In addition, the classification of topical corticosteroids according to their potency by World Health Organization (WHO) is further discussed. Furthermore, the role of topical corticosteroids is further investigated. Finally, methods of application depending on the skin area are analyzed and combinations of corticosteroids with other medications such
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