The article explores how a group of young people in Germany, Italy, and the United Kingdom experience and manage informal political talk on Facebook. Based on 60 interviews with 14-to 25-year-olds with diverse interest and participation in politics, it understands political talk as a social achievement dependent on the situational definition, shaped by the perceived imagined audiences, shared expectations, and technological affordances. Results show that young people construct different interactional contexts on Facebook depending on their political experiences, but also on their understanding of the affordances of networked publics as shaped by the social norms of their peer groups. Many youth define Facebook as an unsafe social setting for informal political discussions, thus adhering to a form of "publicness" aimed at neutralizing conflicts. Others, instead, develop different forms of "publicness" based on emergent communicative skills that help them manage the uncertainty of social media as interactional contexts.
On 22 February 2020, 11 municipalities in Northern Italy became the first COVID-19 red zone of Europe. Two days later, when it became evident that the virus had been spreading in the country for weeks, Italy entered a “buffer zone,” a temporal zone between normality and pandemic. The buffer zone lasted around 2 weeks and thrived with irony flowing on social media through memes, multimedia remixes, and jokes. As a collective ritual, irony allowed people to temporarily background the mounting feelings of bewilderment and uncertainty by foregrounding the familiar scripts of playful and grassroots expressivity typical of networked publics. While giving the country a way to breathe before grieving, irony delivered both traditional political satire and new symbolic arrangements to frame “us” versus “them”: Northern Italy versus Southern Italy, Italy versus China. We advance initial reflections on irony and its functions during what we call Italy’s COVID-19 buffer zone and argue for the need of more platform research interested in how users appropriate devices and vernaculars in ways that are culturally bound. In other words, can we rethink “The Platform” (e.g., Twitter, Facebook, Instagram) as a constellation of small-world-platforms—sometimes overlapping, other times segregating—each shaped by local hopes and fears, histories and events?
It was late February 2020 when part of Northern Italy entered the first Covid-19 lockdown of the West. While stories of people fleeing quarantined areas soon made national headlines, the international news was suddenly reporting of coronavirus patients connected to Italy all around the world. Against this background, Italian social media started thriving with Covid-19 humour. On 9March the lockdown turned nationwide and became one of the strictest in Europe. This article addresses everyday memes of quarantined Italy as an instance of mundane memetics at a time of crisis. It investigates the leading discourses emerging from these memes to provide insight into the political culture that surfaces at the intersection between the ordinary of everyday social media uses and the extraordinary of crisis events. We combined digital methods and netnographic techniques to generate and analyse a dataset of over 9,000 Covid-19 memetic instances produced on Twitter by Italian publics during the first national lockdown. Our findings show that in early everyday pandemic memes the political stake did not manifest itself in the explicitness of values, attitudes, and knowledge tightly packaged in a purposeful and self-aware political culture. It rather surfaced in the form of a mundane political culture -one that was primarily performative, irrespective of any future political action, and marked by populist values.
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