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La publicidad es un instrumento poderoso que puede contribuir a la construcción de los nuevos modelos de hombre y mujer. Sin embargo, en muchos casos reproduce los estereotipos más tradicionales con relación a los roles que desempeñan la mujer y el hombre en nuestra sociedad, abusándose de la imagen de la mujer como objeto de deseo, como tradicional ama de casa únicamente preocupada por la limpieza y como una supermujer con doble jornada laboral. Este trabajo pone de manifesto estos roles con una rigurosa metodología e interesantes conclusiones.

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In this article the current situation of educational policies for the incorporation of ICT in schools in a sample of eight regions of Spain (Andalusia, Canary Islands, Catalonia, Extremadura, Madrid, Valencia, the Basque Country and the Principality of analyzes Asturias) after the process driven by the Escuela 2.0 program. This program was in effect during the period 20092012 and responded to the 1:1 model of a computer per student. This analysis was guided by the following questions: What effects remain from the experiences of educational policies of the 1:1 model?; What new projects or programs are in place in the educational systems of the regions? What new trends in relation to ICT are emerging in the educational agenda of regional policies? We conclude that the new ICT policy, among other things, aim to focus on the integration of IDPs to all classrooms to equipping students tablets instead of netbooks, a substitution policies textbooks paper for digital content platforms, to create portals of cloud resources. The absence of an educational program or policy level ICT coordinated statewide as was the experience of School Program 2.0 has been observed.