Currently, many companies are abandoning multichannel and turning to a much more centralized model known as omnichannel, in order to gain a competitive advantage by integrating and optimizing different channels and thus the client has a unique experience. Within this context, the aim of this study is to analyse the omnichannel digital marketing strategies implemented by Spanish fashion and accessories companies in order to provide pleasant shopping experiences to their online consumers. To that end, a qualitative analysis has been carried out, specifically consisting of in-depth interviews conducted with marketing managers who implement digital strategies in their businesses to improve the online experience of consumers in an omnichannel context. From a practical perspective, this study can help inform companies' decision-making on how to best develop their consumers' omnichannel experience and, in consequence, improve consumers' behavioural responses such as personal participation, satisfaction and engagement with the firm.

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This work aims to study the web innovation strategies used by Spanish companies in the fashion and accessories sector, with the specific aim of analyzing co-creation as an innovation strategy so that this link with customers will improve efficiency and effectiveness in decision-making. Qualitative research was carried out through in-depth interviews with Spanish professionals and companies in the fashion and accessories sector. Then, a theoretical model was proposed. This model integrates value co-creation, social networking, participation, engagement, feedback, and other variables. This qualitative analysis has relevant value for the professional sector because there are many papers from consumers’ perspective; however, studies from the retail sector’s perspective are less common in the literature. This study contributes ideas for the strategy of co-participation with clients to improve the activity and management of fashion companies.

At the end of 2007 and principles of 2008 took place the greater nourishing crisis of the last decades. This crisis was caused by a spectacular increase in the prices of some agricultural raw materials and in the costs of the agrarian production. Since the end of 2008 the prices of the agricultural raw materials have decreased with similar intensity as when they raised. In the upward period, the increases of prices quickly were moved to the final consumer prices without great impact in the farmer’s income but when the prices decreased they do not allow seeing so fast in the final consumers prices. In this paper, we analyse the evolution of the agricultural activity results over the last years. In order to do so, we consider the prices of agricultural raw materials and products made with these, without forgetting the production costs. This study analyses the evolution of: the differential between the producer (farmer and stockman) prices and the prices charged for agrarian products to the final consumers and the differential between the producer price and the production cost.

The number of tourist products sold on the Internet has increased remarkably in recent years. The hotel industry has figured prominently in this boom due to hotel bookings made via the Internet becoming increasingly popular. The reason for this upturn in online bookings is, in many cases, the possibility of booking at any time and the possible existence of lower prices. In order to achieve these lower prices, consumers must accept certain restrictions or conditions that hotels use to manage demand through yield management strategies.This paper analyses hotel Internet booking users in order to ascertain their socio-demographic characteristics and behaviour in regard to online purchase decisions. The ultimate goal is therefore to determine a user profile. With this information, hotel managers will be able to manage Internet hotel bookings.