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In this paper, we study a generalization of the well-known Kelvin-Voigt viscoelasticity equation describing the mechanical behaviour of viscoelasticity. We perform a Lie symmetry analysis. Hence, we obtain the Lie point symmetries of the equation, allowing us to transform the partial differential equation into an ordinary differential equation by using the symmetry reductions. Furthermore, we determine the conservation laws of this equation by applying the multiplier method.

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