PurposeThe purpose of this study is to segment consumers using personal values and to link the resulting typologies with shopping styles for the fashion apparel (FA) market.Design/methodology/approachThe Schwartz value inventory (SVI) was suitably modified for the Spanish fashion retail consumer context using expert and consumer panels and then administered. Firstly, principal components analysis was conducted to identify the motivational value types and compare with Schwartz. Secondly, cluster analysis was used to create a typology of Spanish fashion consumers. Finally, ANOVA analysis was conducted to link the consumer typology with a typology of shopping styles.FindingsEleven motivational types of consumer values were found (congruent with Schwartz's results), however with slight differences leading to the uncovering of Spanish culture‐specific motivational types such as “ecology”, “inner peace” and four distinct motivational types of “self‐direction”. This further led to the emergence of four fashion retail consumer segments which could be linked to shopping styles with six of the eight shopping styles showing significant differences across segments.Research limitations/implicationsResults may vary with cultural context and consumer industry context suggesting future research opportunities.Practical implicationsCultural differences in consumer values cannot be ignored even amidst globalization. Therefore, the use of consumer values for Spanish fashion retail consumer segmentation and its further link with shopping styles has significant implications for fashion retail marketers as it can be used to plan the retail marketing mix strategy.Originality/valueThe study has originality and value since the results provide interesting empirical evidence of the usefulness of personal values as a consumer segmentation tool, and expand one's knowledge on the relationship between cultural values and consumer shopping behaviour in a critical but neglected research domain; the Spanish fashion retail context.

PurposeThis paper develops a typology of omnichannel retailer activities and corresponding customer responses during a rapidly changing external coronavirus disease 2019 (COVID-19) pandemic environment, to contribute towards academic research on omnichannel strategies and to assist retailers when making future investment and resource decisions.Design/methodology/approachImplementing a dual desk research process, the authors carry out a document review of 61 retailers operating globally and connected customer reviews and categorise them using a content analysis.FindingsThe findings show that retailers employ a multitude of new omnichannel strategies during a pandemic and implement new or upgraded cross-channel services. Customer data show that delivery and customer service issues largely persist. The authors divide retailer actions and microfoundations into five broad categories and present a typology of strategic retailer activities and customer responses.Originality/valueThis research presents insights into omnichannel strategies from both a retailer and customer perspective, and offers guidance on improving the implementation of future omnichannel strategies.

The pairing of tourism and shopping, and particularly the area of tourist shopping motivations, has led to a prolific output in terms of literature. However, the related studies are fundamentally descriptive and do not discuss the background variables in detail. The aim of this study is to develop and test an explanatory structural model of the influence of socio-demographics and acculturation on International Residential Tourist (IRT) shopping motivations. The results obtained confirm the influence of certain socio-demographic variables on acculturation, of the latter on shopping acculturation and in turn on shopping motivations. Likewise, the decisive role that nationality plays when defining the sense and intensity of structural relationships can also be verified. The model tested is foreseen to be of special interest to IRT destinations, as it allows shopping motivations to be predicted, meaning that the commercial offer can be strategically adapted.

Please cite this article in press as: De Juan-Vigaray, M. D., et al., The acculturation of international residential tourists and their shopping behaviours, Tourism Management 36 (2013), 115-118 http://dx.doi.org/10.1016/j.tourman.2012 http://www.sciencedirect.com/science/article/pii/S0261517712002300 AbstractThis study deals with an unexplored question regarding the role of the acculturation of international residential tourists (IRT), and provides companies in tourist destinations with keys to develop strategies aimed at this type of tourists. Results show that the acculturation of IRT follows a Pareto/Bradford distribution: few show high levels of acculturation and many show low levels. Finally, we find significant differences in shopping behaviour and socio-demographic variables.Keywords: Acculturation, residential tourism, shopping behaviour, measurement scale Please cite this article in press as: De Juan-Vigaray, M. D., et al., The acculturation of international residential tourists and their shopping behaviours, Tourism Management 36 (2013), [115][116][117][118] http://dx

The aim of this theoretical research is to analyze the state of retail distribution nowadays, reviewing the dynamics of action that contribute to the move from a linear to an incipient circular retail model. The framework is based on the Retail Wheel Spins Theory and the Retail Life Cycle (RLC), with an extra review of Bauman’s liquid metaphor. We consider two questions. Firstly, are offline retailers ready to disappear as online commerce and digital marketing aggressively break into the retail industry? Secondly, could commercial spaces (in the fifth stage in the evolution of retail and territory) be in the decline stage in the RLC in the near future or can a circular connection take place? Thus, a desk research methodology based on secondary documentary material and sources issued leads to an interpretive analysis that reveals ten trends (e.g., solid retail vs. liquid retail; glocal retail; food sovereignty) and a wide diversity of changes that could involve offline stores recovering territory and entering a circular phase. Our findings suggest that digitalized physical stores are flourishing and our reflections augur changes in pace and the closure of the linear business cycle to recover territory, the city, its local market, and its symbolism, as well as a liquid business steeped in omnichannel formats developing an incipient circular movement. Conclusions indicate that it is possible to perceive a timid change back to territory and retail spaces which, along with phygitalization, will coexist with the digital world.