Transformations due to the 4.0 industrial revolution have changed the face of the world economy, and adapting to the digital age is essential especially in terms of start-up businesses. In this context, it is necessary to coordinate efforts to stimulate entrepreneurship, particularly among young people. The article proposes an analysis on the entrepreneurial intentions among young people in Romania, focusing on the case of students from the Faculty of Business and Tourism, Bucharest University of Economic Studies. The objectives of the research were to identify general attitudes and perceptions in relation to professional and career goals, entrepreneurial motivations in general and those aimed at digital economy, in particular. In order to achieve the objectives, a quantitative survey was conducteda statistical survey, among 368 young people, aged between 18-26 years. Data was collected through an online platform, using a self-administered questionnaire, and processed in SPSS, testing three statistical hypotheses. The results show, among other things, that young people have a penchant for work that requires creativity and new ideasa particularly important factor in identifying opportunities for new business development. The practical implications of the research are directed towards understanding the attitude and perception of young people towards entrepreneurship in the digital economy and can be useful both from an academic perspective (for training future entrepreneurs) and for governments (developing support programs) or the business environment (creating disruptive innovations).
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