Our perceptions shape our intentions, our motivations, our behavior, and in doing so, our reality. In this age of the Anthropocene, our perceptions also impact the lives and welfare of other animals. One of the key principles associated with the success of international animal welfare initiatives is an understanding of local audiences and contexts. Additionally, culture by country has been demonstrated to be a significant determinant of attitudes to animals and their welfare. Within this study, we surveyed 4,291 members of the general public on their perceptions of animals and animal welfare across 14 geographically and culturally diverse countries; Australia, Bangladesh, Brazil, Chile, China, India, Malaysia, Nigeria, Pakistan, Philippines, Sudan, Thailand, United Kingdom and United States. For many countries included in this study, this constitutes the first time research of this nature has been conducted. Most participants across all countries agreed that the welfare of both farmed animals and companion animals was important to them, and that laws that protect that welfare were also important. The notion that humans always care more for companion animals in comparison to farmed animals is challenged, as is the notion that care for the welfare of animals is a trademark of highly developed nations alone. It is proposed that the utility of the animals, and proximity by way of exposure are more significant than companionship in some countries, particularly those that are engaged with subsistence farming. Important differences exist by country, and the findings have been presented within the context of each country, for ease of incorporation into localized strategy where suitable.

Asia is responsible for ~60% of global egg production. As in most of the world, nearly all of the egg-laying hens are housed in cages. While there is growing demand for cage-free eggs in many regions of the world, challenges have been reported when transitioning to these systems, which may affect the willingness of producers to transition. The aim of this research was to investigate the views of Asian egg producers on the feasibility of cage-free systems and what they perceive to be the main challenges and proposed solutions in adopting cage-free systems. A total of 224 egg producers (165 cage egg producers) completed questionnaires containing a mix of free-form, Likert scale and demographic items. Data were analyzed using thematic qualitative analysis and descriptive quantitative statistics. Responses indicated that cages are primarily used for their efficiency and ease of management. The most common reasons to consider adopting cage-free systems included improved animal welfare, increased market access, and increased product quality. A majority of producers (65%) responded “yes” or “maybe” when asked if they consider cage-free systems to be feasible in their country. Perceived challenges in adopting cage-free systems included reduced profitability, higher costs, and biosecurity and disease. Potential solutions included the development of the cage-free industry and market development. Most producers (72%) said more support is needed to establish cage-free farms, mostly pertaining to technical advice, training and resources. The findings of this study provide an enhanced understanding of the egg industry in these countries and potential areas for producer support in transitioning to cage-free systems.

Concurrent with the growth of the human population, global egg production has experienced exponential increase in the last 50 years. This exponential growth has been made possible through the refinement of intensive egg production systems, predominately, conventional cages. The significant amount of liberties conventional cages withhold from hens has also formed the basis of growing challenge to the industry in many countries, with some major regions such as the European Union making sweeping regulatory reform. These reforms were driven by well-organised animal advocacy groups, fuelled by aligning consumer attitudes and behaviours. In the absence of concerted hen welfare advocacy and cage-free movement in much of the rest of the world, it is difficult to know what consumer attitudes and knowledge may exist outside the European Union. This study aimed to contribute to this knowledge by surveying 4,292 members of the public at random across 14 geographically and culturally diverse countries (Australia, Bangladesh, Brazil, Chile, China, India, Malaysia, Nigeria, Pakistan, Philippines, Sudan, Thailand, UK and USA). The findings show that most participants across all countries eat eggs, most state that it matters to them that hens do not suffer in the process of producing the eggs they eat, and importantly, a majority of participants in most countries (except Nigeria) would prefer (to varying degrees) to purchase eggs from hens not kept in cages. Participant knowledge of the dominant system of egg production in their country varied greatly, with frequent uncertainty. This suggests a need for clarity and consistency in communication to consumers during campaigns, in order to mitigate confusion. Most importantly, although these similarities existed across the countries, important regional differences were also present. This underscores the importance of understanding animal and agricultural issues by geopolitical region, and of locally tailoring strategy. The findings of this research will be of strategic use to egg producers and animal welfare advocates alike in understanding and appropriately catering to consumers in the future.

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Most people around the world eat meat and billions of animals are slaughtered each year to meet that demand. For many, eating meat is a biocultural activity steeped in tradition and formative in cuisines and identity. Eating meat, however, comes with a myriad of ethical and practical considerations. In tandem with animal rights and environmental sustainability concerns surrounding the impact of animal slaughter for meat, animal welfare science has identified numerous ways animals may suffer on an individual level during various methods of slaughter. Practices of slaughter differ around the world and the degree to which culture and regional interpretations of religion impact consumer expectations and perceptions of suffering at slaughter are relatively unknown. We begin to address some of these gaps by conducting a survey of 4,291 members of the general public to assess knowledge and attitudes around animal welfare at slaughter and religious slaughter, across 14 culturally and religiously diverse countries in local languages; Australia, Philippines, Nigeria, United Kingdom and United States (English), Bangladesh (Bengali), Brazil (Portuguese), Chile (Spanish), China (Traditional Chinese), India (Hindi and English), Malaysia (Bahasa Malay, Chinese and English), Pakistan (Urdu), Sudan (Arabic) and Thailand (Thai). Our results demonstrate that in highly developed countries where exposure to slaughter is low, comfort witnessing slaughter and knowledge about animal welfare at slaughter and the local application of stunning is also low. Cultural and religious differences exist by country, however in all countries except Bangladesh, the majority of participants stated that it mattered to them that animals do not suffer during slaughter, and in most countries, participants would prefer that animals be rendered unconscious before they are slaughtered (preslaughter stunning); including in countries where this practice is not currently widespread. These findings suggest that concern for the reduction of animal suffering during slaughter is a universal human tendency, rather than a cultural development, while opinion of how best to achieve this (i.e., to stun or not to stun) may be cultural and tied to local interpretations of religious slaughter requirements. The findings of this study serve as an indication for meat industries and governments that continual review and improvement of animal welfare processes at slaughter are required to continue to meet evolving general public sentiment.