Celem artykułu jest ocena funkcjonalności aplikacji mobilnej VisitMalopolska. Autorki podjęły próbę zaprezentowania rozwiązań umożliwiających samodzielne zwiedzanie Małopolski, jak również ułatwiających dostęp do informacji turystycznych na temat regionu. W opracowaniu zwrócono uwagę na różnorodne wykorzystanie aplikacji mobilnych w turystyce. W dalszej części rozważań omówiono cele i zastosowaną metodę badawczą. Główna część artykułu dotyczy charakterystyki i oceny najważniejszych funkcjonalności nowej aplikacji turystycznej VisitMalopolska. W tym celu posłużono się metodą punktową.
The aim of the article is to evaluate the functionality of the VisitMalopolska mobile application developed for tourists. An attempt is made to outline ideas that allow tourists to explore Małopolska on their own, as well as to facilitate access to information about the region. The study focuses on the diverse use of mobile applications in tourism and in addition discusses the objectives and research method used. The main part of the discussion concerns the characteristics and evaluation of the most important functionalities of the new VisitMalopolska tourist application. In the main part of the article the most important functionalities available are evaluated and to do this, the point method was used
Continuous technological development creates new possibilities for the study of the market behaviour of audiences visiting cultural institutions. Beacons are among the most promising directions in this regard. Using beacons allows not only for effective communication with visitors at the institution, but also makes it possible to observe their behaviour. This article contains an analysis of interviews conducted in selected museums using beacon technology and presents the qualitative results. On the basis of the research, the article outlines the potential level of utilization of the application in monitoring the behaviour of the audience, and analyses technology development trends. The presented results can be a con-tribution to further research, and an inspiration to find other topics for research in imaging the marketing activity of museums.
Dynamic technological progress is actively influencing the shape of modern education. Inventions that are constantly appearing on the market are often adapted to the needs of schools. One of the technologies that shows special potential in didactics is beacons. Beacons are small devices that can be used for communication, navigation and researching the recipient’s behavior. These functionalities are used in the education process, enabling the creation of completely new learning experiences. According to research, they can be successfully used in the classroom, during the formal learning process, as well as in various institutions, such as in informal transfer of knowledge, for example in cultural institutions. These sensors can contribute to the creation of a dynamic space for the exchange of knowledge and experiences, which will automatically respond to the individual needs of the recipient. The main goal of this article is to present the possibility of using beacons in the context of stationary education. The considerations were based on a review of the available literature. The work draws attention not only to the problems of the sensors themselves, but also to the possibility of their cooperation with other technologies. The collaboration of technical tools may contribute to the creation of more comprehensive solutions and, as a result, an increase in the quality and efficiency of the education process. However, as the analysis shows – beacons can be a promising technology in education, but their use is niche. Perhaps in future years, there will be more such solutions that will enable a more accurate assessment of these sensors. The author intends to continue her research to support the adoption of the described technology in Polish educational institutions.
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